In its inaugural upfront presentation in New York, Amazon made a strong case for its advertising capabilities, highlighting its scale and reach to potential ad buyers. The event featured a lineup of top Amazon executives who highlighted the company's success in the ad space and its ambitions to become a one-stop shop for viewers and advertisers.

Tanner Elton, VP of U.S. Ad Sales, opened the show by highlighting Amazon's massive reach, with a monthly viewership of 200 million on Prime Video. Elton emphasized that Amazon is not only a shopping destination but also has the ability to accomplish things that no one else can.

Following Elton, Sarah Iooss, Director of U.S. Agency Development and Twitch, emphasized that all ad buyers are endemic to Amazon, and they can benefit from the company's technology and data insights. Iooss assured the audience that Amazon's core strengths in technology and data are available to all advertisers.

During the presentation, statistics were displayed on screens, showcasing Amazon's ad-supported reach to 175 million U.S. viewers across various platforms, including Prime Video, Twitch, Fire TV, Freevee, and others. Prime Video has recently started running ads to all subscribers except for those who choose to pay a monthly premium to avoid them.

The closing speaker, Alan Moss, VP of Global Advertising Sales, spoke about Amazon's journey to introducing ads on Prime Video and transforming it into the largest ad-supported premium streaming service globally. Moss underscored Amazon's ability to connect the dots across its vast universe.

Paul Kotas and Mike Hopkins, senior Amazon executives, set the stage by outlining the company's trajectory towards becoming a one-stop shop for viewers and advertisers. Kotas, the SVP of Amazon Ads, highlighted how Amazon has enabled brands of all sizes to reach customers through content on Prime Video.

Hopkins, SVP of Prime Video & Amazon Studios, emphasized the massive size of Prime Video after almost two decades in the streaming industry. With an average of 200 million global customers, including 115 million in the U.S., Prime Video stands as the largest global ad-supported streaming service. Hopkins expressed the company's commitment to making Prime Video a comprehensive streaming and advertising destination.

In his annual letter to shareholders, Amazon CEO Andy Jassy reaffirmed the success of the company's efforts to incorporate advertising on Prime Video, which has contributed to the steady growth of Amazon's advertising revenue.

The upfront presentation showcased Amazon's determination to leverage its vast reach on Prime Video and utilize its ad tech capabilities to provide comprehensive advertising solutions for brands. With Prime Video's expanding catalog of original programming and third-party streaming outlets, Amazon aims to solidify its position as a dominant player in the streaming and advertising industry.

Before entering the main upfront week alongside media giants like Netflix and YouTube, Amazon demonstrated its growing presence in live sports, with an exclusive 11-year deal for NFL Thursday Night Football on Prime Video.

Overall, Amazon's first upfront presentation served as a platform to highlight its achievements in the advertising space, showcase its audience reach, and present its vision for future growth and expansion in the industry.