TikTok Food Critic's Atlanta Food Tour Sparks Controversy and Prompts Changes in Restaurant Culture
ICARO Media Group
In a recent turn of events, Keith Lee, a popular TikTok food critic with a massive following of 14.5 million, inadvertently became the catalyst for chaos in Atlanta's restaurant scene. Lee's straightforward and blunt food reviews have garnered him praise for championing small businesses, but his recent trip to Atlanta highlighted larger conversations surrounding the city's restrictive rules and extended wait times.
Known for his uplifting approach to showcasing local eateries, Keith Lee's rise to fame on TikTok has been remarkable. Whether in his hometown of Las Vegas or in popular food destinations like Los Angeles, New Orleans, New York, and Chicago, Lee has been on a mission to rate small-owned restaurants, relying on direct outreach and recommendations from locals. Once a recognizable face, Lee would send his family to restaurants before his arrival to avoid any preferential treatment. With positive reviews from Lee, these restaurants experienced an immediate boost in sales, longer lines, and an influx of new customers eager to sample their fare.
However, Atlanta presented a different challenge for Keith Lee. The force of his immense following collided with Atlanta's restaurants and their often arbitrary rules. These restrictions ranged from no take-out orders and limitations on dine-in times and party sizes to sudden changes in operational hours and closing dates without notice.
In his viral videos, which collectively garnered over 95 million views, Lee expressed his difficulties with ordering ahead, encountered poor customer service, and even faced instances where his family was initially turned away, only to be offered a table once the restaurants realized they were accompanied by the influential food critic. Despite clarifying that his reviews were never meant to disrespect the establishments he visited, Lee and his family faced online threats, negative responses, and accusations of tearing down Black-owned businesses, leading him to question whether he should continue his food tours.
While the drama unfolded during Keith Lee's Atlanta food tour, several specific restaurants became focal points of controversy. At The Atlanta Breakfast Club, Lee's family faced challenges finding seating, were charged extra for butter, and were only allowed to place one order for the entire table. Despite these hurdles, Lee still gave the breakfast spot a relatively positive review based on the food quality. In another instance, Lee's family attempted to place an order at The Real Milk and Honey but found no option to do so directly or on Doordash. Upon arrival, they were informed that the entire restaurant was closed during what should have been regular business hours. Although Lee reassured viewers that his review should not provoke negative sentiments towards the establishment, his video sparked a debate about other individuals' poor experiences at The Real Milk and Honey.
Similar scenarios played out at Old Lady Gang, a restaurant owned by Real Housewife of Atlanta cast member Kandi Burress. Lee's family discovered there was no takeout option and were given an initial wait time of an hour and a half, which was unexpectedly reduced to just 5 minutes when Lee was recognized by fans outside. However, Lee declined to eat before other waiting patrons and chose to leave.
The controversy surrounding Keith Lee's videos shed light on the double standard prevalent in many viral Atlanta eateries. The issue of preferential treatment for influencers became more evident when Lee visited Toast on Lennox, where he was offered a table while others continued to wait for up to an hour. Other social media users, including rapper Cardi B, also voiced their frustrations with Atlanta restaurants, expressing the difficulty in ordering without having to mention their own fame or influential status.
The aftermath of these events has prompted some restaurant owners to reflect and initiate change. The owners of The Real Milk and Honey, in response to backlash over their deleted skit, issued an apology and confirmed their intent to update their house rules to create a more inclusive and welcoming environment for all patrons. Keith Lee himself has now contemplated altering his content creation process, acknowledging the responsibility that comes with his influence and the potential impact it may have on restaurants. Despite the challenges faced in Atlanta, Lee remains resolute in his passion for food and is open to continuing his journey with those who support his honest reviews.
The recent saga surrounding Keith Lee's Atlanta food tour has not only highlighted the issues within the city's restaurant scene but also spurred a necessary conversation about fairness, customer service, and the power dynamics between influencers and dining establishments. As the dust settles and changes are implemented, it remains to be seen how Atlanta's restaurant landscape will evolve, aiming to strike a balance between welcoming influential figures and treating all customers equally.