As 2023 draws to a close, the world of professional wrestling has seen significant developments in both WWE and All Elite Wrestling (AEW). These companies have embraced diversity, tapped into international markets, and showcased new talent, revolutionizing the industry with their innovative approaches. Let's delve into the biggest trends that have set a new standard in the wrestling business this year.

1. Commitment to the International Market:

Both WWE and AEW have made substantial efforts to expand their reach globally. AEW achieved a groundbreaking milestone when they hosted their first stadium pay-per-view event, All In: London, breaking ticket records. WWE also ventured into international premium live events, including Money in the Bank 2023 at the O2 Arena in London. This emphasis on international markets has opened doors for top-level professional wrestling events, previously lacking in certain regions.

2. The Open Free Market:

The wrestling landscape has shifted significantly, with wrestlers now having more options and leverage in the free-agent market. WWE, pending the TKO merger, missed out on acquiring big names like Will Ospreay and Jay White. On the other hand, AEW saw the unexpected signing of long-time WWE veteran, Edge, now known as Adam Copeland. The competition for free-agent talent is set to intensify, with the likes of CM Punk returning to WWE and contracts expiring for wrestlers such as Kazuchika Okada and Seth Rollins.

3. New Names Growing Into Main Event Acts:

WWE and AEW have embraced fresh talents who have risen to the challenge of leading the wrestling industry. While Roman Reigns remains a prominent figure, new stars such as Rhea Ripley, Gunther, and LA Knight have stepped up in his absence. AEW has also elevated the likes of MJF, Swerve Strickland, Ricky Starks, and Orange Cassidy to top positions in the company. The focus on nurturing young talent has brought forth promising future stars in professional wrestling.

4. Veteran Freedom and Trust:

Established veterans have been given creative freedom in both WWE and AEW, resulting in remarkable storytelling and performances. WWE has witnessed the resurgence of Shinsuke Nakamura and the allowance of natural promos that avoid heavily scripted constraints. AEW has allowed veterans like Christian Cage and Adam Copeland to tell compelling stories. The creative freedom given to veterans has led to a diverse product, catering to various storytelling styles.

5. Wrestling as the Primary Focus:

In 2023, WWE has emphasized wrestling as the primary focus, aligning with AEW's wrestling-centric approach. Monday Night Raw has featured longer matches, showcasing stars like Gunther, Seth Rollins, and Cody Rhodes. Friday Night SmackDown has also made a significant stride in wrestling time, featuring high-quality matches. AEW continues to deliver exceptional in-ring performances, with standout matches such as MJF vs. Bryan Danielson and Anarchy in the Arena. Both companies have highlighted the importance of in-ring drama and athleticism over excessive mic work.

6. Longer Reigns for World Champions:

Records have been shattered in professional wrestling, with WWE and AEW committing to longer title reigns for their world champions. Roman Reigns, the current WWE world champion, has become the longest-reigning champion of the modern era. Gunther has set a new standard for the Intercontinental Championship, while Bianca Belair had a historic reign as the longest-reigning women's champion. AEW's world champion, MJF, holds the record for the longest reign in the company's history. These prolonged title reigns have established new benchmarks for success.

7. Embracing Diverse Body Types:

The wrestling industry has embraced a more inclusive approach, emphasizing that greatness comes in all forms. WWE has seen the success of individuals like Kevin Owens and Sami Zayn, who have thrived despite not fitting the traditional mold of a heavyweight wrestler. AEW has also diversified its roster, featuring names like Big Bill and Brian Cage alongside talents like Orange Cassidy and Adam Cole. This shift allows wrestlers to focus on their in-ring skills and character rather than conforming to specific body standards.

8. The Focus on Physique:

While body diversity is celebrated, both WWE and AEW have emphasized the importance of physical fitness and presentation. Stars like Randy Orton and AJ Styles returned looking in the best shape of their careers. WWE's Performance Center has played a crucial role in helping talent improve their physique through dedicated training. AEW has also showcased wrestlers who exemplify peak physical conditioning, including MJF and Swerve Strickland. The industry's new standard promotes a commitment to maintaining a strong and aesthetically appealing physique.

In conclusion, WWE and AEW have set new standards in professional wrestling in 2023. From tapping into international markets and embracing new talents to providing creative freedom to veterans, these companies have revolutionized the industry. The focus on in-ring performance, longer title reigns, body inclusivity, and physical fitness has transformed the way professional wrestling is perceived. As we move into 2024, the competition is expected to escalate, further raising the bar for excellence in the wrestling business.