Inter Miami CF Partners with Royal Caribbean International as Official Jersey Sponsor for 2024 Campaign
ICARO Media Group
In an exciting collaboration, Inter Miami CF, the Major League Soccer club, has announced Royal Caribbean International as their Official Jersey Partner for the upcoming 2024 campaign. The world's largest cruise line will prominently feature its crown and anchor logo on the front of every Inter Miami jersey, marking a new era for the team.
The unveiling of the partnership took place at a celebration on the highly anticipated Icon of the Seas cruise ship, where Inter Miami's away kit, known as La Noche, was displayed with the bold Royal Caribbean logo. The event was attended by players, staff, fans, and esteemed guests, including four-time Emmy award-winning host Mario Lopez.
Fans can now purchase the La Noche jersey online at MLSStore.com, starting at 9 p.m. EST today. Additionally, the jersey will be available for sale on the Icon of the Seas cruise ship in February, giving fans an opportunity to showcase their support for the team wherever they travel.
The partnership between Royal Caribbean Group and Inter Miami CF aligns on shared values of dreaming and determination. Both organizations are dedicated to creating memorable moments for their fans and contributing to their local communities in South Florida.
Xavier Asensi, Chief Business Officer of Inter Miami CF, expressed enthusiasm for the partnership, stating, "Today marks a significant moment in an authentic partnership between two South Florida-based powerhouses. We eagerly anticipate our players taking the field and sporting the Royal Caribbean logo on our iconic jerseys in front of our incredible fans at our stadium, across the country and around the globe."
This collaboration follows the announcement in August 2023 of the partnership between the two globally recognized and South Florida-based entities. Since then, they have integrated their branding and content across various platforms to engage with fans, including stadium LEDs, in-match content, and fan zone activations. Moreover, they have plans for further community initiatives and experiences on Royal Caribbean ships.
Michael Bayley, President and CEO of Royal Caribbean International, expressed pride in the partnership, saying, "We are filled with a great sense of pride to come together with Inter Miami to represent South Florida and the community Royal Caribbean has called home for 55 years. We've created vacation memories with millions of families around the world, and now we'll be at the center of the memorable moments so many fans make supporting our home team - a team we now call family."
In addition to this exciting announcement, Royal Caribbean also unveiled its newest vacation offering, the Icon cruise ship. The ship features various amenities, including six record-setting waterslides, seven pools, themed neighborhoods, and more. Vacationers can learn more about the Icon cruise ship by visiting Royal Caribbean's website.
As the 2024 campaign gets underway, Inter Miami CF players will proudly don their jerseys adorned with the Royal Caribbean logo. This partnership symbolizes the shared commitment between the two entities to their community and fans, promising an exciting future for both the soccer club and the cruise line.