In a major announcement, TKO Group Holdings, Inc. has appointed renowned WWE Superstar Dwayne "The Rock" Johnson to its Board of Directors, effective immediately. The appointment highlights TKO's dedication to strategic growth initiatives across both the UFC and WWE, aiming to deliver long-term value and strong performance for shareholders.

Dwayne Johnson, known for his successful career in live entertainment and sports, brings decades of experience to the board. As one of the most decorated WWE Superstars in company history and the most followed American man globally on social media, Johnson's expertise is invaluable in identifying and cultivating revenue-generating media rights, live events, sponsorship, licensing, and social media opportunities.

Vince McMahon, Executive Chairman of the Board at TKO, expressed his excitement about the addition of Dwayne Johnson, stating, "Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock. We are proud to have him join the TKO board to help take our company to new heights."

Adding to the news, TKO also announced that Dwayne Johnson has been granted full ownership of his trademarked name, "The Rock". This move signifies Johnson's strong connection to his family's wrestling legacy, paying tribute to his grandfather, High Chief Peter Maivia, and his father, Rocky 'Soulman' Johnson, who played an instrumental role in building the wrestling industry.

Expressing his gratitude, Dwayne Johnson reflected on the significance of this moment, saying, "Being on the TKO Board of Directors, and taking full ownership of my name, 'The Rock', is not only unprecedented but incredibly inspiring as my crazy life is coming full circle. At my core, I'm a builder who builds for and serves the people."

Ariel Emanuel, CEO of TKO, expressed his enthusiasm about partnering with Dwayne Johnson and welcomed his immense talent to TKO's Board. Emanuel praised Johnson's proven track record in creating content and building globally recognized consumer brands, highlighting how he will play a crucial role in realizing the company's ambitions.

Additionally, WWE has entered into a services and merchandising agreement with Johnson, allowing for his promotional, licensing, and other services. The agreement also includes an intellectual property assignment, which secures Johnson's ownership of the trademarked name, "The Rock".

With the addition of Dwayne Johnson and the recent appointment of Brad Keywell to TKO's Board of Directors, the company's board has now increased from 11 to 13 members. This move signifies TKO's commitment to strengthening its leadership and expanding its influence in the sports and entertainment industry.

For Dwayne "The Rock" Johnson, this announcement comes as he bounces back from a challenging year in 2023. With the promotion of the newest spring football league, involvement in more serious acting projects, and the potential return to WWE television, Johnson's influence in the industry continues to grow.

As fans eagerly anticipate what lies ahead for both Dwayne Johnson and TKO, the partnership promises exciting developments and opportunities in the world of sports and entertainment.