In a historic moment for streaming platforms, the Thursday night matchup between the Dallas Cowboys and Seattle Seahawks garnered a record-breaking audience of 15.26 million viewers on Prime Video. This landmark event marked the highest viewership ever recorded for a game on the Prime Video platform, solidifying the increasing role of streaming in the future of the NFL.

Traditionally, the NFL has relied on over-the-air television to reach its audience. However, with the league's long-term agreement with Amazon, which includes the exclusive streaming of Thursday Night Football on Prime Video, streaming is set to become a significant part of the NFL's future. The game between the Cowboys and Seahawks exemplified the growing popularity of streaming, attracting the largest audience the platform has ever seen.

Not only did the game set a new viewership record on Prime Video, but it also became the most-streamed NFL game in history. This accomplishment highlights the shifting preferences of fans, as an increasing number of them are comfortable with streaming as their primary method of watching games. For some cord-cutting fans, streaming platforms offer even greater convenience compared to traditional network television or cable.

The NFL's embrace of streaming goes beyond its partnership with Amazon. The league has scheduled additional exclusive streaming events on other platforms as well. On Saturday, December 23, the Buffalo Bills versus Los Angeles Chargers game will be exclusively streamed on Peacock. Furthermore, a wild card game on Saturday, January 13, will also be available exclusively on the Peacock streaming platform.

With a staggering 15 million viewers tuning in to stream the Cowboys-Seahawks game, it is evident that streaming has reached a significant milestone as a popular way to experience live sports. As the NFL continues to expand its presence in the streaming landscape, fans can expect more exciting games and exclusive streaming opportunities in the coming years.