Movie Theaters Brace for Strikes and Delayed Blockbusters During Holiday Season
ICARO Media Group
In a challenging time for the film industry, movie theaters are facing the repercussions of ongoing strikes and delayed blockbusters as the holiday season approaches. According to a report from Variety, the absence of major stars due to the strike is adding to exhibitors' anxieties about the upcoming months.
The impact of the strike on the October box office was partially mitigated by two unconventional releases - "Taylor Swift: The Eras Tour" and "Killers of the Flower Moon." These films, distributed by an exhibitor and backed by a major streaming service respectively, managed to attract audiences when other releases struggled to do so.
However, the longer the strike continues, the more it threatens the movie theater industry. Shawn Robbins, chief analyst at Boxoffice Pro, expressed concern about the lack of resolution in labor conflicts, stating, "The lack of any resolution in labor conflicts is bad news for movie theaters. Some movies don't need actors to promote them, but smaller releases could benefit from having stars on the press circuit."
Currently, the domestic box office has generated $7.5 billion, which is 17.1% behind 2019 but 25.6% ahead of 2022. Comscore analysts project that the year could reach approximately $9 billion, but much depends on the performance of the remaining 2023 tentpole films. B. Riley senior media analyst Eric Wold has revised down expectations for the fourth quarter due to high-profile delays, such as "Dune: Part Two," "Ghostbusters: Afterlife," and "Kraven the Hunter."
Despite the challenges, industry experts believe that there is enough content on the calendar to keep movie theaters busy from Thanksgiving to New Year's. While there is an absence of guaranteed hits, films like Disney's "The Marvels" and "The Hunger Games" prequel "The Ballad of Songbirds & Snakes" are expected to draw audiences. However, concerns remain about the limited runway beyond opening weekend for some of these films.
To fill in the gaps caused by the strike, pop stars such as Beyoncé are releasing concert films like "Renaissance" on December 1. Analysts suggest that these alternative content options could potentially ignite a trend. Swift's "Eras Tour" has already been successful, grossing $180 million worldwide and counting.
However, the strike is not the only challenge that lies ahead for the industry. Once the strike is resolved, there will be a backlog of projects requiring reshoots and adjustments that were put on hold during the labor dispute. This could lead to further complications as talent and crews prioritize which projects to work on first.
Additionally, the post-strike scramble may result in the postponement of upcoming films that have yet to finish filming, such as Paramount's "Mission: Impossible 8." This could create a domino effect of delays in the release schedule for other anticipated movies, including Disney's "Deadpool 3," Warner Bros.' "Wise Guys," Sony's "Venom 3," and Universal's "Twisters."
While studios are tight-lipped about the potential delays, industry insiders anticipate a number of 2024 titles moving into 2025 and beyond due to production setbacks. As negotiations continue, stakeholders in the film industry eagerly await the resolution of the strike and the subsequent stability it may bring.
In conclusion, movie theaters are bracing themselves for a challenging holiday season as strikes persist and blockbusters face delays. The absence of major stars due to the strike is taking a toll on the industry, with concerns about impact on smaller releases and promotional opportunities. However, there is still hope for a fruitful holiday season with a mix of superhero films, young adult content, and nostalgia to drive audiences. The resolution of the strike is eagerly anticipated, although it may lead to a backlog of projects and potentially more delays in the future.