The scene in question depicted a man suffering from hives and a swollen eye while eating from a jar of peanut butter, jokingly remarking, "There's peanuts in peanut butter?... Oh, it's the primary ingredient."

Soon after the ad debuted on Tuesday, social media users criticized its insensitivity towards the millions of individuals who suffer from life-threatening peanut allergies. Non-profit organization Food Allergy Research & Education (FARE) expressed its disappointment, stating, "We're incredibly disappointed by @UberEats' use of life-threatening food allergies as humor in its Super Bowl ad. The suffering of 33M+ Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. Enough is enough."

Dr. Sung Poblete, CEO of FARE, revealed that she had spoken with Uber and that they had made a change to the ad. The updated version, shared by the ride-sharing company on Sunday, features a different scene where a man forgets how to "have a seat." However, the revised ad does include a pseudo-disclaimer reminding viewers that there are peanuts in peanut butter.

While Uber representatives were not immediately available for comment, the controversy sparked intense discussions online. One user criticized the ad, saying, "You had a really great commercial until the peanut allergy guy," while another seethed, "Food allergies aren't funny, and they're definitely not forgettable." The seriousness of the issue was stressed by another individual who warned that joking about allergies can lead to people not taking them seriously, potentially leading to deadly consequences.

The adjustment made by Uber has been seen as a positive step by some, but others still see it as inadequate. One person pleaded, "Trust me, we don't forget we have life-threatening food allergies, we deal with it daily. Take it seriously, please stop playing around with our lives."

The incident highlights the need for sensitivity and understanding regarding life-threatening allergies, encouraging companies to be mindful of the potential negative impact their advertisements can have on those affected.