Toyota Unveils Exciting Electric Concepts for Land Cruiser SE and EPU Pickup at Japan Mobility Show 2023

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ICARO Media Group
News
22/10/2023 20h10

Toyota, a prominent player in the automotive sector, has showcased two groundbreaking battery-electric vehicle concepts at the Japan Mobility Show 2023. The concepts, namely the Land Cruiser SE and the EPU Double Cab Mid-Sized Pickup, have generated significant buzz among industry experts and enthusiasts.

The Land Cruiser SE BEV Concept holds immense importance as it offers an electric vehicle option for the iconic large SUV, which has gained worldwide popularity among various sectors, including government fleets, NGOs, corporates, farmers, mining corporations, private security companies, and private consumers. With over ten million units sold since its introduction in 1951, the electrification of the Land Cruiser addresses the growing need for sustainable transportation in diverse markets.

Toyota envisions the Land Cruiser SE as a three-row SUV that combines high torque driving performance unique to BEVs with an elegant and stylish design. The electrified version will provide a comfortable cabin space, thanks to the quietness of the BEV, making it suitable for urban areas and on-road situations. The monocoque body ensures responsive handling and enhances the vehicle's capability to conquer rough terrains.

In the pickup segment, Toyota's EPU Concept aims to cater to the demand for an electric equivalent of its highly successful Hilux pickup. The Hilux, with close to twenty million units sold since its launch in the late 1960s, has established itself as a key player in the global auto sector. Toyota recognizes the significance of electrifying a substantial portion of its customer base to accelerate the transition to electric vehicles and contribute to a more sustainable future.

The EPU Concept is a next-generation mid-size pickup truck concept featuring a monocoque body that provides high durability and practicality while maintaining a stylish design. Its double cab design and versatile deck space offer a multitude of user applications, supporting various mobility lifestyles, including outdoor activities. With a low center of gravity, the EPU Concept ensures superior handling stability and ride comfort while providing the quietness associated with BEVs.

Toyota's bold move to introduce these innovative concepts showcases their commitment to sustainable mobility. While both vehicles are currently at the concept stage, enthusiasts and observers hope that Toyota will swiftly turn these concepts into reality, as advancements in supply chains, particularly in battery manufacturing, make the mass production of highly efficient electric vehicles viable.

The Land Cruiser SE and EPU pickups hold tremendous potential in contributing to the decarbonization of the automotive industry. As the transition to electric vehicles gains momentum, these concepts signify a significant step forward for Toyota in meeting evolving market demands. Automotive enthusiasts and industry stakeholders eagerly await further developments from Toyota in realizing these exciting electric concepts.

What are your thoughts on Toyota's Land Cruiser SE and EPU Concept pickups? Share your views in the comments section below.

Note: The provided information does not include statistics on Tesla sales in 2023, 2024, and 2030, so they were not included in the article. Additionally, as the information does not specify the use of CATL's 140kWh Qilin Battery in the Land Cruiser SE, it was not mentioned in the article.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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