TikTok Video of Employee Losing Job at Cloudflare Goes Viral, Drawing Attention to Performance Evaluations

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ICARO Media Group
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12/01/2024 22h43

A TikTok video capturing the moment an employee appears to lose her job at Cloudflare, a cloud-based security firm, has gone viral. Brittany Pietsch, a mid-market account executive at the company, recorded and posted the video on TikTok, where it has garnered over 160,000 views. It has also been reposted on various platforms, amassing millions of views.

In the video titled "POV: You're about to get laid off," Pietsch joins a call with HR executives from Cloudflare. Text in the video explains that some of her coworkers had already been laid off. The voices of an HR executive and a director can be heard stating that Pietsch did not meet performance expectations and that the company has decided to part ways with her.

However, Pietsch immediately challenges this assertion, citing her high activity and positive feedback from her manager. A discussion ensues for approximately 10 minutes before the HR executive acknowledges that their words may not change Pietsch's feelings about the situation.

The video has caught the attention of Matthew Prince, CEO of Cloudflare, who expressed pain upon watching it. He disclosed that the company had let go of around 40 salespeople out of a total salesforce of 1,500 during the previous quarter. Prince admitted that while it is necessary to remove underperforming employees, the mistake made by the company was not showing more kindness and humanity in the process.

A spokesperson from Cloudflare clarified that the company is not conducting widespread layoffs or reducing its workforce. They emphasized that performance-based decisions are made after reviewing employees' ability to meet measurable targets.

Pietsch's video has received an outpouring of support from viewers, with many applauding her composure and ability to defend herself. Career coach Erica Rivera uploaded a reaction video, explaining that it typically takes around three months for a salesperson to ramp up and begin closing deals. Some Reddit users also praised Pietsch's sales skills and expressed interest in interviewing her based on her objection handling and ability to stand her ground.

Pietsch's reaction and the subsequent publication of the recording highlight the higher demands and expectations for honesty among younger generations in the workplace. However, experts caution that sharing such content publicly can have consequences, including potential backlash from companies and the withholding of severance pay.

While no comment has been received from Pietsch regarding the incident, the video continues to gain attention as it raises questions about performance evaluations and employee treatment within organizations.

Disclaimer: The information in this article is based solely on the provided context and does not include additional research.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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