SAG-AFTRA Reaches Groundbreaking $1 Billion Deal with Studios, Securing Unprecedented Provisions

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ICARO Media Group
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09/11/2023 22h26

In a groundbreaking move, SAG-AFTRA, the actors guild, announced on Wednesday that they have reached a tentative agreement worth over $1 billion with the studios, following a 118-day strike. The deal, set to span the next three years, is hailed as having an "extraordinary scope" and includes several unprecedented provisions that aim to improve the economic viability of a career as an actor.

While the finer details of the contract will be made public after the guild's board votes on Friday, SAG-AFTRA has shared some key highlights. The new deal includes increases in minimum rates, a streaming participation bonus, new health and pension caps, diversity guardrails, and crucial protections related to artificial intelligence (AI).

Fran Drescher, the president of SAG-AFTRA, expressed her enthusiasm about the contract, stating that future generations will reap the benefits of this seminal agreement. Drescher emphasized the importance of securing AI protections, explaining that the fast-paced nature of AI required immediate safeguards to ensure actors are not left behind in the rapidly evolving industry.

Chief negotiator Duncan Crabtree-Ireland noted that the negotiations had been a roller coaster ride but highlighted the crucial role of direct engagement with the CEOs of major studios. He acknowledged that reaching a deal required the studios to push beyond their initial comfort zone and provide sufficient protections against potential AI abuse.

The strike and subsequent negotiations were spearheaded by Drescher, Crabtree-Ireland, and other dedicated members of the guild. Their unwavering commitment to securing fair working conditions for actors, particularly those seeking middle-class livelihoods, drove the discussions forward.

Throughout the negotiations, the studios imposed deadlines and engaged in tactics that emphasized the urgency of the situation. However, SAG-AFTRA remained steadfast in their mission, prepared to go the distance to protect the rights of their members. The studios ultimately recognized the gravity of the issues at hand, leading to a successful resolution.

Looking ahead, both Drescher and Crabtree-Ireland stressed the long-term impact of this contract. They believe that its provisions will shape the industry for generations to come, and the guild and studios have agreed to regular meetings to stay abreast of technological advancements.

The new agreement also includes specific AI protections, addressing concerns raised by actors who are already facing the impacts of AI in the industry. These measures include informed consent and compensation structures for the creation and use of digital replicas. The consent requirements for deceased actors have also been clarified, with producers required to seek consent from heirs or representatives unless prior informed consent was granted.

The negotiations were not without challenges, and both Drescher and Crabtree-Ireland faced attacks on their leadership and abilities throughout the process. However, the successful outcome of the contract serves as a vindication for their determination and perseverance.

As the details of the contract are unveiled, it is evident that SAG-AFTRA's efforts have resulted in groundbreaking language and protections that will have a far-reaching impact on actors in the industry. The collaborative nature of the negotiations between the guild and the studios demonstrates a commitment to improving the economic viability and sustainability of acting careers.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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