Sports betting platform FanDuel has announced that it will be adjusting its highly anticipated 2024 Super Bowl ad in light of the recent passing of actor Carl Weathers at the age of 76. Weathers, known for his iconic roles on and off the screen, was set to be a part of FanDuel's Super Bowl campaign.

Following the news of Weathers' demise, FanDuel expressed its deep sadness and condolences in a statement posted on their social media platforms. The company acknowledged Weathers' immense talent and the profound impact he had on those he worked with. They also confirmed that they would be modifying their campaign out of respect for the actor's grieving family.

FanDuel had already provided fans with a sneak peek of their Super Bowl commercial back in January. The teaser featured former NFL star Rob Gronkowski walking towards Las Vegas after his infamous "FanDuel kick of destiny" miss from the previous year. Weathers, intercepting Gronkowski, dramatically arrives on a motorcycle with a sidecar, promising that "This time, you won't miss." The commercial then showcases the duo together against the backdrop of the desert.

FanDuel, one of two sports betting sites planning to air commercials during the Super Bowl, reportedly sold out their spots for a hefty price range of $6.5 million to $7 million, according to recent reports. The adjustments to the ad have not yet been revealed, but it is anticipated that Weathers' involvement will be respectfully modified to honor his memory.

This unfortunate turn of events highlights the significance of Weathers as an influential figure in the industry, demonstrating the impact he had on FanDuel's marketing choices. Fans can still expect an exciting and captivating commercial experience during the highly anticipated Super Bowl game.