Bumble, the popular dating app, has unveiled a groundbreaking AI-powered feature called "Deception Detector" to identify and block spam, scams, and fake profiles. The new tool aims to proactively address malicious content and protect Bumble users from encountering fraudulent accounts.

During testing, Bumble found that the Deception Detector was successful in automatically blocking a staggering 95% of accounts identified as spam or scam. Furthermore, within just two months of testing, user reports of spam, scams, and fake accounts reduced by 45%.

The Deception Detector operates in conjunction with Bumble's human moderation team, demonstrating the commitment of the company to effectively deal with these concerns. The development of this innovative feature aligns with the findings of internal Bumble research, which highlighted that fake profiles and the risk of scams are major concerns for users when it comes to online dating.

Among the research's key findings, it revealed that 46% of women expressed anxiety over the authenticity of their online matches on dating apps. Bumble CEO, Lidiane Jones, emphasized that Bumble Inc. aims to build equitable relationships and empower women to make the first move. The introduction of the Deception Detector is yet another testament to their ongoing commitment to ensuring genuine connections within their community.

The significance of trust in the AI era cannot be understated, particularly since the Federal Trade Commission (FTC) reported that romance scams cost victims a staggering $1.3 billion in 2022, with the median reported loss amounting to $4,400. The report also highlighted that while dating apps are frequently used by romance scammers to target individuals, social media platforms serve as the primary medium of contact, accounting for 40% of victims who lost money to such scams.

Bumble's Deception Detector is the latest addition to its arsenal of AI features aimed at enhancing user safety. In 2019, Bumble introduced the "Private Detector" feature, which automatically blurs and labels explicit images in chat conversations, allowing users to decide how to handle the content.

Moreover, Bumble is utilizing AI technology within its dedicated friend-finding app, Bumble For Friends. Recently, the app launched AI-powered icebreaker suggestions that facilitate engaging conversations by generating personalized opening messages based on user profiles.

It is worth noting that both the Deception Detector and Private Detector features are operational across both Bumble and Bumble For Friends, further solidifying Bumble's commitment to ensuring a safe and trustworthy online experience for its users.