Renowned musician and entrepreneur will.i.am, best known as the founder of the Black Eyed Peas, has introduced a groundbreaking in-car software called Sound Drive in collaboration with German car manufacturer Mercedes Benz. The technology, presented at CES 2024 in Las Vegas, aims to transform the driving experience by turning the car into a musical instrument.

Sound Drive utilizes sensors within the car, including the engine, to alter music on the sound system based on various driving dynamics such as acceleration, steering, and braking. As the driver interacts with the vehicle, the software reacts, creating new sounds and remixing existing tunes. This innovative approach allows the driver to become the conductor, while the car becomes the orchestra.

During his presentation, will.i.am shared his vision of a world where cars can create musical journeys. He emphasized that Sound Drive not only enhances driving and sound technology but also offers fresh and interactive listening experiences for motorists. The software will be available on the infotainment system of multiple Mercedes Benz electric vehicles starting in mid-2024.

According to Mercedes Benz, Sound Drive has the ability to create new musical works and reimagine classics that drivers can enjoy on their journeys. The technology can customize tracks based on driving dynamics, such as increasing the volume when accelerating. It also has the capability to sync with other in-car signals, providing a seamless integration of music and driving.

While the technology showcases exciting possibilities, concerns about driver distraction and safety naturally arise. Mercedes Benz has yet to comment on these concerns. However, will.i.am expressed his excitement to see how composers, producers, and songwriters will utilize Sound Drive to create new works and reimagine classics for the driving experience.

This innovative collaboration between will.i.am and Mercedes Benz builds upon a long history of musicians drawing inspiration from their car experiences. Sound Drive takes this concept to new heights, allowing drivers to actively shape and remix their musical backdrop as they navigate the roads. The technology signifies a potential shift in the way music is composed and enjoyed in the future.

In a separate announcement, Mercedes-Benz also unveiled its Concept CLA Class electric vehicle at CES 2024. The car boasts an impressive range of 466 miles on a single charge, surpassing some of Tesla's offerings. This concept vehicle, blending aesthetics with masterful engineering, is set to go into production in late 2024, although the price has yet to be confirmed.