In an effort to generate additional revenue, the Philadelphia Phillies have implemented several advertising strategies at Citizens Bank Park. The team aims to maximize advertising opportunities both inside and outside the ballpark, including exploring the possibility of uniform sponsorship.

One notable change is the replacement of the iconic out-of-town scoreboard with a digital board covering the length of the right-field wall. The new board not only displays out-of-town scores but also features seven advertisements during the game, along with statistics of the hitter and pitcher. This strategic move allows the Phillies to capitalize on increased advertising space while keeping fans engaged.

Dave Buck, Phillies executive vice president, explained that the decision to enhance advertising at the stadium was driven by the team's substantial payroll, which is one of the highest in the National League. Buck emphasized the need to raise revenue in order to support the team's financial obligations. He referred to the transformation of advertising in other sports, such as hockey, where once-empty dasher boards are now adorned with various advertisements.

Citizens Bank Park now boasts a total of 14 prominent advertisements, with seven on the digital board in right field and another seven on the left-field fence. Additional advertising can be seen on the giant PhanaVision screen, in the bullpen, and on the stadium's second and third decks. Buck acknowledged the importance of finding a balance between generating revenue and maintaining the overall fan experience, agreeing that the process is more art than science.

Looking ahead, the Phillies plan to further expand their advertising efforts by pursuing a sponsor for their uniforms. While the league granted permission for sleeve advertisements last season, the Phillies were unable to secure a deal. However, the team remains optimistic about finding a sponsor in the near future. The player's numbers were removed from the sleeves in anticipation of accommodating an advertisement.

As the team commemorates the 20th anniversary of Citizens Bank Park throughout the season, the park's rich history is celebrated, including the memorable 2007 season finale. The removal of the out-of-town scoreboard, which played a significant role in keeping fans informed during that game, symbolizes the changing landscape of technology in sports.

Despite some mixed reactions from fans regarding increased advertising, the Phillies hope that these new initiatives will contribute positively to the ballpark experience. While maintaining a delicate balance between revenue generation and fan engagement, the team is committed to exploring innovative opportunities that benefit both the organization and its dedicated fan base.

In the meantime, there is excitement surrounding the potential unveiling of a uniform sponsor as the Phillies continue their search for a suitable partnership. Buck expressed confidence in securing a sponsor, highlighting that negotiations are still ongoing. As the Phillies aim to strike a balance between financial success and fan satisfaction, they remain focused on delivering an exceptional game-day experience at Citizens Bank Park.