WASHINGTON - Vice President Kamala Harris and former President Donald Trump have kicked off their advertising campaigns in preparation for this year's reshaped political landscape. Harris, deemed as the likely Democratic nominee, has released a one-minute television advertisement highlighting her career milestones, dating back to her early days as a courtroom prosecutor in California. The ad, showcasing Harris as "fearless," is part of a $50 million advertising strategy leading up to the Democratic National Convention starting on August 19 in Chicago.

Meanwhile, the Republican nominee, Trump, has rolled out a thirty-second advertisement aiming to shape the public's perception of Harris. The ad criticizes Harris's stance on migration issues, labeling her as the "border czar" and implicating her in illegal border crossings. Trump’s team has allocated $12.2 million for television and digital ad placements over the following two weeks, as reported by media tracking firm AdImpact.

Both campaigns have strategically scheduled their ads to air during popular programs, such as the Olympics, the Bachelorette, and the Daily Show, to maximize viewership and reach. With the stakes high and the competition fierce, Harris and Trump are making significant financial investments in advertising to sway public opinion and gain an advantage as the campaign intensifies ahead of the Paris Olympics in 2024.