In a shocking turn of events on Saturday, the University of North Carolina football team faced a devastating 70-50 loss against James Madison University at Kenan Memorial Stadium in Chapel Hill. The Tar Heels, who were previously undefeated, gave up a staggering 53 points in the first half alone, setting a school record for points allowed in a half. The Dukes dominated the game on both the ground and through the air, posting a total of 609 yards, with 388 passing yards and 221 rushing yards.

Tight end Kyle Logan's 11-yard reception for a touchdown from quarterback Alonza Barnett III tied the UNC school record for most points allowed by the team. This game marked the highest-scoring match in the history of Kenan Memorial Stadium, which has been hosting games since 1927. The Dukes' relentless offense, led by Barnett III's five passing touchdowns and two rushing scores, proved too much for the Tar Heels to handle throughout the game.

The most punishing aspect for UNC was not just the defeat, but the steep price they paid for it. In a surprising disclosure, it was revealed that North Carolina paid James Madison University a hefty sum of $500,000 for the game, where the Dukes delivered a crushing blow to the Tar Heels on their home turf. Despite previous setbacks, such as a 70-41 loss to East Carolina in 2014, this game against JMU stands out as a particularly costly and humiliating defeat for UNC football.