The media company highlights the use of first and third-party cookies, pixels, scripts, and similar technologies to collect information about users and their interactions across PMC's sites and services.

The updated policy emphasizes PMC's collaboration with third-party service providers and partners in gathering data, including clicks, cursor movement, and even screen recordings. This information is utilized to enhance user experience and facilitate targeted advertising.

According to PMC's privacy policy, both PMC and its advertising partners employ cookies and similar technologies to deliver more relevant ads to users. This data is often combined with information obtained from other businesses to maximize advertising effectiveness. In certain cases, PMC may also share contact information for this purpose, potentially falling under the definition of "selling" personal information as per applicable laws.

Furthermore, PMC acknowledges the sale or licensing of specific information, such as contact or subscription details, to third parties. This allows PMC to provide users with offers and opportunities tailored to their interests.

This update also takes into account the specific needs of Virginia residents. The policy provides an opt-out option for targeted ads and information considered a sale under applicable law. Individuals seeking to exercise this choice can use the toggle provided for ad-related activities. Additionally, for information that is not cookie-based, Virginia residents can complete an opt-out form.

PMC urges users to review the revised privacy policy and terms of use, as these changes have recently come into effect. By continuing to access PMC's sites or services, users are presumed to have agreed to the updated policies.

The updated privacy and terms of use policy by Penske Media Corporation reflects the company's commitment to ensuring transparency, choice, and user privacy in an ever-evolving digital landscape.