**Nike Appoints Michael Gonda as Chief Communications Officer Amidst Turnaround**

Nike has appointed Michael Gonda, the former Chief Impact Officer for North America at McDonald's, as its new Executive Vice President and Chief Communications Officer. This strategic move comes as Nike navigates a critical phase of transformation following declining sales and the introduction of Elliott Hill as the new CEO.

Gonda is expected to join Nike's senior leadership team, where he will report directly to CEO Hill. The company considers this hire essential for reinforcing its brand narrative and regaining market momentum. "Nike has always been more than a brand—it's a storyteller, a cultural force, and a catalyst for belief," Gonda commented on his new role.

In his previous position at McDonald's, Gonda was responsible for managing a vast array of corporate functions, including communications, government relations, sustainability, and philanthropy across the U.S. and Canada. Notably, he played a significant role in handling the company's response to the political backlash following President Trump's campaign stop at McDonald's.

As Nike grapples with the broader economic impacts of President Trump's trade policies, including potential price increases, Gonda’s experience in crisis management and strategic communications is poised to be invaluable. His appointment highlights Nike's commitment to strengthening its leadership team during these turbulent times.