The media conglomerate is offering two opt-out choices: the ability to opt out of the sale of personal information and the option to opt out of the sharing or processing of personal information for targeted ads.

To exercise these choices, residents must switch off the "Allow Sale of My Personal Info or Sharing/Processing for Targeted Ads" toggle under the "Manage Preferences" section. By moving the toggle to the left and clicking "Confirm My Choice," users can ensure that their personal information, such as their name, email address, and associated data, will not be sold or shared for targeted advertising purposes.

However, users should note that this opt-out option only applies if they are residents of the states listed in NBCUniversal's Privacy Policy. If a user's location is not detected in one of these states, the opt-out choices will not apply.

NBCUniversal aims to provide a more relevant online experience to its users but recognizes that some may consider the combining of personal information for targeted advertising as "selling" or "sharing/processing" under applicable law. By offering these opt-out options, the company is giving individuals greater control over their personal information and the ads they are exposed to.

It is important to note that the choices made regarding cookies and device identifiers are specific to each individual's browser or device. Therefore, users must make these preferences on each site or app they access and renew their choices if they clear their cookies.

Residents who wish to opt out of the use of their email and associated personal information for targeted advertising activities are required to complete an Opt-Out Form provided by NBCUniversal.

NBCUniversal advises users to review their Cookie Notice for further details, which can be accessed through the Privacy Policy page found in the menu settings.

By offering these opt-out options, NBCUniversal demonstrates its commitment to safeguarding the privacy of its users and providing transparency regarding targeted advertising practices. Users in applicable states now have the ability to exercise greater control over their personal information and the ads they are exposed to online.