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Elon Musk's close relationship with President-elect Donald Trump is likely to benefit TikTok CEO Shou Chew, who has sought Musk’s counsel amidst ongoing challenges, the Wall Street Journal reports. Despite owning rival social media platform X, Musk was approached by Chew for insights on various matters, including the forthcoming Trump administration and potential technological policies.

The two executives, who have known each other for several years, reportedly did not delve into specific strategies for TikTok in their recent communications. However, Chew has been keeping ByteDance, TikTok’s parent company, informed about the discussions, fostering cautious optimism among executives regarding their U.S. operations.

As ByteDance faces a January 19 deadline to sell TikTok or confront a U.S. ban, Musk’s influence with Trump could be significant. Musk, who donated over $100 million to support Trump's election campaign, has been a prominent figure in Trump's transition. He has frequently been in contact with Trump and has appeared alongside him in various events, including a recent UFC fight and a SpaceX rocket launch.

Musk's relationship with Trump, often referred to as the 'first buddy' connection, might prove vital for ByteDance as they navigate the looming deadline. A law enacted in April requires ByteDance to divest TikTok by January 19, one day before Trump’s inauguration. Although Trump previously attempted to ban TikTok during his first term, he opposed the recent legislation and has reportedly pledged to prevent a U.S. ban.

While Trump has not outlined specific steps to achieve this, possibilities include instructing the Justice Department to disregard the current law or facilitating a deal to transfer TikTok ownership to a U.S. entity—though ByteDance has resisted such a move. A provision in the law allows for a 90-day extension if ByteDance pursues a sale agreement.

Chew remains firm on the stance that TikTok is not going anywhere, and the company is involved in litigation, arguing that the law infringes on free-speech rights. A federal appeals court is expected to make a decision next month.