Kamala Harris Pledges Economic Solutions and Defends Abortion Rights Ahead of Election Day
ICARO Media Group
**Kamala Harris Amplifies Economic and Abortion Rights Messages Ahead of Election Day**
Vice President Kamala Harris is honing her focus on economic issues and abortion rights in her final advertisements before Election Day. One of the two new ads scheduled to air this week in seven battleground states features Harris directly addressing voters. In this ad, she contrasts herself with former President Donald Trump, warning that if elected, Trump will "wake up every day and stew over his enemies list." Harris pledges to prioritize American citizens, outlining her plans to cut everyday costs by enacting a federal ban on price gouging and providing incentives to make housing more affordable.
The advertisements will be aired on both broadcast and cable TV channels as part of the Harris campaign's $370 million ad buy announced in August. This campaign, which began on Labor Day, will run through Election Day. Harris's emphasis on the economy follows her rising competitiveness with Trump in this area. An October CBS News poll revealed that Harris gained five points since August in the perceptions of voters regarding whose policies would improve their financial situation. Despite this, Trump still leads with 44% of voters believing his economic plans will benefit them, compared to 43% for Harris.
A second campaign ad, titled "Punishment," highlights a 2016 interview clip where Trump called for "some form of punishment" for women who have abortions. Though Trump's campaign later clarified that such a punishment would target doctors rather than women, the ad features women sharing personal stories about their experiences with abortion or their struggles to access abortion services after the Dobbs decision. Abortion rights and reproductive health have been critical issues for Harris's campaign, particularly resonating with women and younger voters. In Pennsylvania, an October CBS News poll showed that among those who consider abortion a major voting issue, 62% were women, and 67% were under 30.
Trump's inconsistent stance on abortion often points to leaving the matter to state governments. Recently, he has suggested that abortion is less of a priority for voters compared to immigration and the economy. During a Wisconsin rally, Trump stated he would "protect the women of our country... whether the women like it or not," a comment Harris later described as "very offensive."
According to Quentin Fulks, Harris-Walz principal deputy campaign manager, these ads are strategically designed to highlight key issues, emphasizing the contrast between Harris's dedication to the American people and Trump's self-interests. The "Punishment" ad is set to air on networks popular with female audiences such as "Grey's Anatomy," "The View," Bravo, Hallmark, HGTV, and TLC. The "Lists" ad will target shows with politically diverse viewers, including "Shark Tank," "Jeopardy," and "Wheel of Fortune."