In a strategic move to sway voters in crucial swing states, the Harris-Walz campaign has launched a barrage of ads aimed at portraying Donald Trump as a vengeful despot who would wield "extreme and dangerous" power if given a second term. The campaign plans to highlight the existential danger they believe Trump's Project 2025 agenda poses to American democracy, freedom, and the middle class, with daily messages leading up to Election Day on Nov. 5.

The campaign's spotlight ad, titled "Control," features clips of Trump himself proclaiming his intention to wield power aggressively. Democrats argue that this indicates Trump would target political rivals, dismiss civil servants, cut social safety net programs such as Medicare and Social Security, and grant states the ability to monitor women's pregnancies.

To amplify their message, the Harris-Walz campaign has allocated a staggering $370 million for a comprehensive TV and digital ad campaign. This endeavor aims to saturate markets in battleground states ahead of the first ABC presidential debate scheduled for Sept. 10, which will showcase a face-off between Kamala Harris and Donald Trump.

Quentin Fulks, principal deputy campaign manager for Harris-Walz, emphasized their campaign's objective to draw a stark contrast between Trump's vision and their vision for the country. He stated that Trump will be held accountable for his ties to Project 2025 during the debate, and they will not waste any opportunity to communicate to the voters who hold the power to decide this election.

In a surprising turn of events, Trump recently confirmed that he will indeed debate Harris on Sept. 10. However, discussions are ongoing between the Trump and Harris campaigns and ABC News regarding the functioning of participants' microphones during the event. The decision on whether the microphones will be on or muted when a candidate isn't speaking is crucial, as it could potentially grant an unfair advantage to the candidate most likely to interrupt.

The Harris-Walz campaign recognizes the influence of social media and has incorporated it into its Project 2025 ad campaign. Recognizing the need to reach young voters and those who may not be actively engaged in traditional political coverage, they have utilized platforms like TikTok. According to the campaign, 70 percent of views on Project 2025 content in June came from TikTok users' "For You" page, rather than followers of the campaign. The campaign boasts 11 million impressions across @KamalaHQ accounts during the convention alone, and Project 2025 has consistently ranked among the top five best-performing topics across social platforms since its introduction.

While the Harris-Walz campaign invests heavily in their ad campaign, the Trump campaign has taken a more modest approach. However, it has raised eyebrows by placing advertisements in Trump's home turf of West Palm Beach, leading some to question the strength of Florida's status as a solidly red or MAGA state.

In efforts to further connect with voters, Kamala Harris and Minnesota Governor Tim Walz will embark on a two-day bus tour in Georgia starting on Wednesday. The tour will culminate in a rally in Savannah on Thursday. Additionally, Harris and Walz are scheduled to give a joint interview to CNN, set to air at 9 p.m. on the same day.

As the November election draws nearer, both campaigns are intensifying their efforts to appeal to voters, ensuring that their messages resonate and influence key swing states. The battle for the presidency continues to unfold, as candidates deploy various strategies to secure the loyalty of the American electorate.