Google Removes California News Websites from Search Results in Response to Potential Law
ICARO Media Group
In a move that could have significant implications for the future of journalism, Google has begun to remove California news websites from certain users' search results. The action is being taken as a test and a warning ahead of a proposed state legislation that would require the tech giant to pay media companies for linking to their content.
Google announced the test in a blog post on Friday, describing it as a "short-term test for a small percentage of users... to measure the impact of the legislation on our product experience." As part of this initiative, Google also declared a pause on new investments in the California news industry, including its partnership initiative with news organizations and product licensing program.
Jaffer Zaidi, Google's vice president for global news partnerships, argued in the blog post that the proposed bill would disrupt the current model of helping publishers boost their audiences without any cost to them. The legislation, currently being considered by the California Legislature, would demand that major tech companies such as Google, Facebook, and Microsoft pay a percentage of their advertising revenue to media companies for linking to their content. The amount of payment would be determined through an arbitration process involving a panel of three judges.
Supporters of the bill assert that it aims to address the decline in journalism jobs and provide a fairer playing field between news publishers and digital platforms. According to Northwestern University's Medill School of Journalism, over 2,500 newspapers have closed in the United States since 2005, while California alone has lost over 100 news organizations in the past decade. Democratic Assemblymember Buffy Wicks, the bill's author, emphasized the need for platforms to pay for the content they utilize, stating that the legislation ensures "lights of democracy stay on."
Despite the bipartisan support the bill received in the state Assembly, it faces opposition from major tech companies like Google and Meta (the company behind Facebook and Instagram). Critics argue that the legislation amounts to a "link tax" that would primarily benefit out-of-state newspaper chains and hedge funds, further exacerbating the decline of local news organizations. Richard Gingras, Google's vice president of news, highlighted the company's existing contributions to supporting local journalism during a hearing last December, such as financial grants and training programs for nearly 1,000 local publications.
This latest tactic employed by Google follows a pattern seen in other countries where similar laws were enacted. For instance, Canada and Australia saw Meta blocking content from publishers in response, and Google threatened to do the same in Canada before agreeing to pay a significant amount to the news industry.
The ongoing battle over Google's search engine and the potential impact on news access coincides with ongoing legal challenges against the company. The U.S. Justice Department recently presented evidence of alleged antitrust abuses by Google, leading to a pending decision by a federal judge. Furthermore, a federal jury concluded that Google had created an illegal monopoly through its app store, with a hearing on necessary changes scheduled to occur next month.
As the debate continues, California lawmakers are exploring various means to support local journalism, including tax credits for news organizations and funding programs aimed at increasing the presence of early-career journalists in local newsrooms. The outcome of this proposed legislation could shape the relationship between digital platforms and the news industry, ultimately affecting the future of journalism itself.