Ford Motor Company Achieves 16.3% Sales Surge in May Stimulated by Employee Pricing Strategy
ICARO Media Group
### Ford Reports Significant Sales Increase for May
DETROIT - Ford Motor Company has revealed a notable 16.3% increase in U.S. sales year-over-year for May. This growth takes place as the auto manufacturer continues its employee pricing program to counteract the rising tariffs and vehicle price inflations.
The jump in sales was primarily driven by a 17.2% boost in sales of Ford's traditional internal combustion engine vehicles and an impressive 29% rise in hybrid model sales. These gains importantly offset a 25% decline in all-electric vehicle sales, including Ford’s electric F-150, compared to May 2024.
This marks the third consecutive year that Ford has experienced double-digit sales increases in May, attributed largely to the success of its employee pricing initiative, which is set to continue through the Fourth of July weekend. “Ford's 'From America, For America' employee pricing program continues to connect with customers and drive strong sales results," a Ford representative conveyed in an emailed statement.
The pricing promotion was rolled out following President Donald Trump’s imposition of a 25% tariff on imported vehicles in April. Following this, Ford announced price hikes on some vehicles imported from Mexico, citing the changes as a mix of seasonal adjustments and tariff impacts.
The automotive market experienced a surge in sales starting in late March, as consumers rushed to purchase vehicles ahead of anticipated price increases due to the tariffs. Despite this, Cox Automotive predicted a deceleration in the U.S. sales pace for May, estimating a seasonally adjusted annual rate of around 16 million. This figure, although slightly higher than the previous year, represents a drop from the 17.8 million in March and 17.3 million in April. Cox also forecasted a 3.2% rise in May’s sales volume compared to the previous year, aided by an extra selling day.
Overall, Ford’s successful sales surge in May underscores the effectiveness of their employee pricing program and the ongoing challenges posed by tariffs on vehicle imports.