Elon Musk’s Unprecedented Digital Tactics Transform X into Trump's Campaign Arsenal

ICARO Media Group
Politics
05/11/2024 22h29

**Elon Musk Uses X to Propel Trump Campaign, Sparking Digital Controversy**

Elon Musk has launched an aggressive campaign to support former President Donald Trump, leveraging his social media platform, X, to rally voter support and critique the "legacy media." In a bold and unprecedented move, Musk has utilized X to promote Trump and predict a sweeping victory for the GOP in Pennsylvania. This strategy showcases the significant impact a global social media platform can exert when it aligns itself entirely with a single party and candidate.

In the past day, X users have found an animated, triumphant Trump displayed prominently atop the "trending" section, as part of the #VotedForTrump campaign, labeled as "Promoted by Team Trump." Musk, with his immense following of 200 million, has been active in promoting this agenda. He has highlighted his pro-Trump podcast with Joe Rogan, disseminated QAnon-related memes that align with a futuristic version of Trumpism, and supported claims that Google and ChatGPT are biased towards Vice President Kamala Harris.

Musk’s efforts to influence the election do not stop there. X temporarily suspended, although later restored, the account for "Swap Your Vote," a progressive initiative intended to connect Harris supporters in deep blue states with protest voters in swing states. Rather than adopting a neutral stance like other social media giants, Musk is pivoting sharply in the opposite direction.

James Pethokoukis, a senior fellow at the American Enterprise Institute, remarked on the unprecedented nature of Musk’s actions. He explained that what Musk is doing with X surpasses any previous accusations Republicans have leveled at platforms like Facebook and Google. Musk is targeting young male voters in particular, urging them to support Trump, as he believes he can uniquely inspire this demographic. He highlighted this focus with a recent post stating, "The cavalry has arrived. Men are voting in record numbers. They now realize everything is at stake."

The Joe Rogan podcast serves as a direct appeal to this demographic, given its predominantly male audience aged 18 to 34. In a surprising move, Rogan endorsed Trump on his podcast, mirroring Musk's conspiratorial rhetoric and asserting that a Trump defeat would endanger American democracy and the two-party system.

The Wall Street Journal reported that X's algorithm tends to favor political content, particularly that which supports Trump. Musk’s promotion of misleading information, such as false claims about the Biden administration hindering hurricane relief, illustrates his tactic of positioning X as an alternative to other platforms he deems pro-Democrat. He emphasizes this contrast with other platforms through his actions and statements.

Despite the ambitious digital maneuverings, Musk's efforts have faced technical setbacks. A digital town hall on X, featuring Musk, was abruptly canceled due to technical difficulties shortly after commencing.

Musk’s approach to running X starkly contrasts with more traditional social media platforms, which typically aim for a sustainable, consensus-based business model. Under Musk’s leadership, X has seen significant devaluation, losing 80 percent of its worth since he took over.

Though Musk's political activities are protected by the First Amendment, and X is a private entity not required to adhere to principles of fairness or equal time, his direct involvement in the campaign surpasses anything seen from legacy media. Unlike the New York Times, which endorsed Kamala Harris without additional campaign instruments, Musk’s X is engaging in much more proactive and partisan activities, including contests and dubious get-out-the-vote operations.

Legal experts, such as Edward Foley from Ohio State University, speculate that if X's activities are found to be directly coordinated with the Trump campaign, they could be deemed illegal contributions. However, the Federal Election Commission’s internal divisions often result in stalemates, potentially limiting effective enforcement.

Musk's overt use of X to bolster Trump’s campaign could invite political repercussions, especially if Trump loses the election. While Musk might have exaggerated the personal risks of a Democratic victory, his significant stake in governmental contracts could indeed face scrutiny, highlighting the potential backlash against leveraging social media platforms for explicit partisan support.

Whether Musk's unorthodox strategy will succeed remains to be seen, but this scenario underscores the evolving role of social media in American politics and sets a provocative precedent for future electoral engagements.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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