In the ongoing battle between DirecTV and Disney, both entities are pointing fingers and placing blame on one another. DirecTV accuses Disney of being inflexible and attempting to force customers to pay for unwanted content, while ESPN Chair, Jimmy Pitaro, vehemently denies these allegations.

During an appearance on CNBC, Pitaro refuted DirecTV's claims, labeling them as "flat out false". He stated, "I can confidently say that we have been incredibly flexible in our negotiations. We have presented DirecTV with multiple flexible packages catering to their customers' preferences. Firstly, we offered a sports and broadcast package, similar to what we have previously offered to Venu. Secondly, we proposed an entertainment package which includes our popular entertainment and kids networks."

Pitaro expressed frustration with DirecTV's response, stating that they have primarily received hypothetical scenarios and are unsure if DirecTV can successfully execute and deliver on their proposals. The flexibility and accommodations provided by ESPN and Disney seem to have been met with resistance.

Apart from the issue of flexibility, DirecTV also raises concerns about the increasing availability of Disney and ESPN content on streaming platforms. This echoes a similar dispute between Disney and Charter Communications in the previous year, which was eventually resolved on the opening night of Monday Night Football.

The negotiation process between DirecTV and Disney seems to be characterized by bluster and bravado, with both sides holding their ground. However, there is an underlying expectation that a deal must be reached in time for the upcoming game between the New York Jets and San Francisco 49ers. This would entail restoring access to ESPN and ABC channels for DirecTV subscribers.

The outcome of this clash will greatly impact the viewing experience for millions of DirecTV customers who are eagerly anticipating the resolution of this dispute. As the negotiations continue, it remains uncertain whether the two sides will find common ground or if the fight will escalate further.