**New Ad Campaign Launches to Highlight Harris's Commitment to Working People As Election Nears**

In a coordinated effort, MoveOn Political Action, the Working Families Party National PAC, and Future Forward (FF PAC) have launched a significant digital ad campaign targeting swing-state voters in the final week of the presidential campaign. The campaign is set to reach crucial battleground states, including Michigan and Pennsylvania, focusing on late-deciding, working-class voters who are less politically engaged, as well as those contemplating third-party candidates.

The newly released ad, titled "Backs," delivers a strong pro-Harris message, emphasizing her dedication to challenging large corporations to reduce costs for hardworking families. Rahna Epting, Executive Director of MoveOn, stated that the ad highlights Kamala Harris’s commitment to providing lower prices, more affordable healthcare, and ensuring that corporations contribute their fair share. Epting emphasized that as Election Day approaches, it's critical to present a compelling case to voters about Harris's plans versus the prospect of another term under Donald Trump.

Maurice Mitchell, National Director of the Working Families Party, stressed the stark choices in this election, portraying it as a decision between a future that supports the wealth of billionaires and CEOs or one that empowers working people. He reiterated that the Working Families Party is dedicated to fighting for the latter, making it essential to work relentlessly in these final days to ensure a Harris victory.

Chauncey McLean, President of FF PAC, echoed these sentiments, pointing out that Harris has a proven record of standing against big corporations and advocating for policies that will end price gouging and lower costs for the working class. According to McLean, the ad illustrates Harris’s commitment to fighting for ordinary Americans, contrasting her approach with that of Donald Trump, who is seen as siding with big business interests.

The 30-second ad script makes a direct appeal to working people, highlighting Harris's promises to tackle price gouging, reduce housing and prescription drug costs, and ensure the wealthy pay their fair share of taxes. With a clear message that Harris supports working families, the coalition aims to sway undecided voters and those considering third-party options as the campaign draws to a close.

MoveOn, now celebrating 25 years of progressive advocacy, continues to lead efforts to build political power on the left, drive progressive policies, and mobilize voters to support Democratic candidates. This ad campaign is one of their latest strategies to counter the influence of the radical right and promote a vision of justice and democracy for all.