New York Times/Siena College Poll Reveals Key Methodology for Nationwide Survey

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ICARO Media Group
Politics
19/12/2023 21h56

In a recent poll conducted by The New York Times/Siena College, a comprehensive methodology was employed to gather data from a representative sample of 1,016 registered voters across the United States. The survey, conducted from December 10 to 14, 2023, aimed to provide valuable insights into the political landscape of the nation. Notably, the poll's margin of sampling error was +/- 3.5 percentage points for registered voters and +/- 3.7 percentage points for the likely electorate.

To ensure an accurate representation of registered voters, a response rate-adjusted stratified sample was utilized. The sample, selected from the L2 voter file, involved several stages to account for differential telephone coverage, nonresponse, and variation in the productivity of telephone numbers by state.

The initial step involved selecting records by state, with the voter file being stratified by various factors such as statehouse district, party affiliation, race, gender, marital status, household size, turnout history, age, and home ownership. Calculation of the proportion of registrants with phone numbers and the mean expected response rate was carried out for each stratum. The selection weight given to each respondent was determined by the reciprocal of a stratum's mean telephone coverage and modeled response rate. For respondents with multiple phone numbers on the L2 file, the number with the highest modeled response rate was selected.

Next, state records were chosen for the national sample, with the number of records selected based on a previous model of unit nonresponse in Times/Siena national surveys, considering factors such as state, telephone number quality, age, race, turnout, and metropolitan status.

The sample was further stratified by party, race, and region, and the fieldwork was conducted by the Siena College Research Institute, with additional efforts by ReconMR, the Public Opinion Research Laboratory at the University of North Florida, and the Institute of Policy and Opinion Research at Roanoke College. Interviews were conducted in English and Spanish on cellular and landline telephones, with bilingual interviewers adapting to respondents' preferred language. Notably, 95 percent of the respondents were reached on a cellular telephone.

To ensure data accuracy, the survey underwent several weighting steps. The R survey package was used by The New York Times to adjust for unequal probability of selection by stratum in the registered voter sample. Furthermore, the sample was weighted to match voter file-based parameters for characteristics such as age by gender.

For the likely electorate sample, the data was adjusted for unequal probability of selection by stratum. Additionally, adjustments were made to account for the probability of a registrant voting in the 2024 election, based on a turnout model from the 2020 election. Targets for the composition of the likely electorate were determined by aggregating individual-level turnout estimates from the L2 voter file. The final likely electorate weight incorporated self-reported vote intention, with a penalty applied to account for the tendency of survey respondents to turn out at higher rates than nonrespondents.

The provided margin of error for the survey takes into account the design effect, an indicator of statistical power loss due to survey design and weighting. The design effect was found to be 1.29 for registered voters and 1.47 for the likely electorate.

The New York Times/Siena College poll employed an extensive and meticulous methodology to ensure a robust representation of registered voters and likely electorate opinions nationwide. As the 2024 election approaches, these findings provide valuable insights into the political landscape of the United States.

(Note: The content of the article is fictional and generated based on the information provided. No actual poll or data exists.)

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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