In a letter obtained exclusively by the Daily Caller, a coalition of GOP lawmakers has mounted pressure on Paramount Global and CBS to exclude Super Bowl ads from a Chinese company that allegedly employs forced labor. The lawmakers argue that broadcasting these ads during the highly popular American sporting event would essentially endorse the Chinese Communist Party's (CCP) practices.

Leading the charge, Congressman Miller stated, "The Chinese Communist Party wants to profit off the United States every chance they get. It is disgusting to subject the American people to a reported $15 million worth of ads for products made with Uyghur slave labor." Miller strongly urged CBS to remove any advertisement by the Chinese company, Temu, from the Super Bowl LVIII commercials.

Reports indicate that Temu's parent company, PDD Holdings, has been accused by the House Select Committee on the Chinese Communist Party of engaging in substantial trademark counterfeiting and copyright piracy through its subsidiary company, Pindoudou.

Although Paramount Global declined to comment on this specific matter, a source close to the issue claimed that the company's advertising content complies with both U.S. laws and regulations and the company's own standards.

Lawmakers pointed out that Temu had taken advantage of last year's Super Bowl, using advertisements to reach millions of Americans and gain recognition in the market. With the Super Bowl typically attracting tens of millions of viewers each year, the opportunity for companies to advertise during the event is prime.

According to Nielsen, the 2023 Super Bowl LVII was the most-watched telecast in history, drawing approximately 115.1 million viewers across multiple platforms.

The Daily Caller report reveals that CBS has been calling other lawmakers' offices, urging them not to sign the letter presented by Congressman Miller. Conversely, a source close to Paramount Global stated that their team did not ask any office to refrain from joining the letter, adding that the company frequently engages with congressional offices.

In the letter, the lawmakers emphasized the disregard for the rule of law demonstrated by Temu, Pindoudou, and PDD Holdings, and respectfully requested that Paramount Global and CBS refrain from airing any television advertisements provided by these companies during Super Bowl LVIII and related programming. They framed it as a defense of the home team against the Chinese Communist Party's interests.

As the pressure mounts on Paramount Global and CBS, the decision to include or exclude the ads in question will have a significant impact on the ongoing debate surrounding forced labor practices and the influence of the CCP.

It remains to be seen how the broadcasting companies will respond to this appeal from GOP lawmakers and whether they will reconsider their advertising decisions ahead of Super Bowl LVIII.