In a recent episode of Saturday Night Live (SNL), Alaska Airlines became the latest target of a parody ad, highlighting the airline's operational meltdown in December 2022. Interestingly, the ad didn't mention Boeing by name, yet its absence has raised concerns about the aerospace giant's reputation within the industry.

The absence of any serious physical injuries sustained by passengers in the incident allowed SNL to take a comedic approach, shaping popular culture and influencing brand perception. However, from an industry perspective, this is catastrophic for Boeing and its relationship with its most important stakeholders.

Industry insiders are expressing their frustration with Boeing, with one U.S. airline staffer stating, "Ok. The regular person in me knows that this objectively funny. But the airline employee in me is full of rage at Boeing." Clearly, Boeing's customers are bearing the brunt of the fallout from their own missteps.

This incident comes in the midst of ongoing concerns surrounding the 737 Max grounding, which has been a central case study in the media unit of the University of Southern California's Aviation Safety & Security program. The program, which focuses on accident/incident response preparedness, frequently analyzes the global grounding of the 737 Max following the tragic crashes in Ethiopia and Indonesia in 2019.

In fact, the program will be running a class on accident/incident response preparedness during the week of February 5, where the recent parody ad targeting Alaska Airlines will undoubtedly be added to the ever-growing case study.

Leading the coverage of the global aerospace and aviation industries is Jon Ostrower, the editor-in-chief of The Air Current. Mr. Ostrower has extensive experience in aviation journalism, having previously served as the aviation editor for CNN Worldwide and the Wall Street Journal. He is also an instructor at the University of Southern California, furthering his expertise in the field.

The Air Current, a subscription-based reporting and analysis service, specializes in delivering actionable intelligence and in-depth coverage of the global aerospace and aviation industry. Their focus is on uncovering strategic trends and their wider implications for the industry as a whole.

With the recent parody ad targeting Alaska Airlines, Boeing finds itself in another storm of its own creation. As the aerospace giant faces ongoing challenges and the scrutiny of its customers, its reputation and relationships within the industry hang in the balance.

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