Website Enhances User Experience Through Cookie-Based Tracking and Personalization

ICARO Media Group
News
31/05/2025 07h39

By browsing the site, users agree to the collection and use of their data in accordance with the Terms of Use and Privacy Statement, which encompass the Cookie Policy. For more information or to adjust your preferences, the "Manage Cookies" option is available at the bottom of the page.

Cookies stored on users' browsers are used to gather information about their preferences and devices. This data collection process aims to enhance site navigation, analyze user behavior, save user settings, and enable personalized advertising. While users can opt-out of the sale or sharing of their data for targeted advertising purposes, some cookies are essential for the website's functionality and cannot be disabled.

First Party Strictly Necessary Cookies are vital for the website’s core operations, such as logging in or setting privacy preferences. Disabling these may affect the performance of certain site features. On the other hand, cookies used for enhanced functionality and personalization can be managed, although disabling them may impair some services.

Cookies that track visits and traffic sources help measure site performance. These analytics cookies collect aggregated, anonymous data, allowing the website to monitor the popularity and usage of different pages. Opting out of these can limit the website's ability to track visits and improve user experience.

Advertising partners also set cookies through the site to build user profiles and show relevant ads elsewhere on the internet. While these cookies do not store personally identifiable information, they do gather data that uniquely identifies users' browsers and devices. Users still receive ads even if they opt out, but those ads will be less targeted.

Additionally, social media cookies enable content sharing via various platforms and track browser activity across different websites. Opting out of these cookies may hinder the ability to use or view social sharing tools on the website.

For U.S. consumers, your privacy rights and options are detailed in the website’s privacy notice, ensuring transparency and giving users control over their personal information.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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