Warner Bros. Discovery Reports Growth in Streaming Subscribers and Challenges in Q1 2024 Earnings
ICARO Media Group
In a challenging quarter for studios and networks, Warner Bros. Discovery announced its first-quarter 2024 earnings, revealing an increase in its paid streaming subscribers. The company reported reaching 99.6 million subscribers, reflecting a growth of nearly 2 million from the end of 2023.
Warner Bros. Discovery's streaming offerings, including HBO, streamers Max, and Discovery+, saw a rise in their subscriber base. This positive development comes amidst tough competition in the streaming market and the impact of the ongoing pandemic.
In an effort to further expand its streaming presence, Warner Bros. Discovery recently announced a partnership with Disney to launch a streaming bundle that includes Max, Disney+, and Hulu. Although the pricing details were not disclosed, this move aims to attract a wider range of viewers and enhance the streaming experience for subscribers.
However, Warner Bros. Discovery experienced a net loss of $966 million in the first quarter of 2024. Nonetheless, the company managed to maintain a positive free cash flow of $390 million. Additionally, streaming revenue remained stable at $2.5 billion, while streaming ad sales witnessed a notable increase of 70% to $175 million compared to Q1 2023.
On the other hand, Warner Bros. Discovery's network revenue saw an 8% decline, amounting to $5.13 billion in the first quarter. This decrease was primarily driven by a drop in TV ad sales, which decreased by 11% to $1.99 billion. Distribution revenue also experienced a 7% decline. However, content sales showed promise with an 8% increase.
The company's studios revenue witnessed a 12% year-on-year decline to $2.8 billion. This decrease was largely attributed to a gaming slump, with "Suicide Squad: Kill the Justice League" failing to perform as well as the highly successful "Hogwarts Legacy" in the comparable Q1 2023. Warner Bros. Discovery noted that it took an impairment charge for "Suicide Squad: Kill the Justice League" due to its significantly lower revenue.
Despite these challenges, Warner Bros. Discovery found success in the theatrical release of "Dune: Part Two." However, it is essential to note that the majority of the box office revenue from this film goes to WBD's co-studio Legendary. Additionally, the impact of the WGA and SAG-AFTRA strikes was felt in the TV studios segment, resulting in fewer episodes of Warner Bros. Discovery content airing in Q1.
Looking ahead, Warner Bros. Discovery expressed optimism about future opportunities. CEO David Zaslav highlighted ongoing negotiations with the NBA for media rights renewal, stating that the company is hopeful for a mutually beneficial agreement.
Warner Bros. Discovery's stock closed at $7.89 per share on Wednesday. While pre-market trading indicated a 4.5% decline and nearing an all-time low, the company remains determined to navigate these challenges.
In a letter to shareholders, Zaslav expressed satisfaction with the company's progress in the first quarter, particularly in streaming business growth and strong free cash flow generation. He emphasized the upcoming expansion of Max to 29 countries across Europe and the impressive content lineup planned for the platform.
Despite the hurdles faced, Warner Bros. Discovery remains committed to transforming the company to seize future opportunities in an ever-evolving entertainment industry.