Walmart CEO Doug McMillon recently spoke to CNBC's Jim Cramer, emphasizing Walmart's unique advantages in the advertising space. McMillon mentioned that with the company's growing digital reach and an expanding e-commerce business, there is an opportunity to sell advertisements and effectively connect the dots for advertisers.

McMillon revealed that Walmart's global advertising business saw a 28% increase for the year, and the company achieved over $100 billion in e-commerce sales for the first time. In a strategic move to further boost its ad business, Walmart announced the acquisition of TV maker Vizio for $2.3 billion.

One of Walmart's strengths, as highlighted by McMillon, is the ability to measure the success of advertisements accurately. By connecting digital ads to in-store transactions, Walmart gives advertisers valuable insights into the effectiveness of their campaigns.

McMillon attributed Walmart's recent success to its broad customer base across income brackets and a focus on convenience. Despite facing inflation challenges, Walmart has managed to keep prices competitive and offers various delivery services, including the popular subscription program Walmart+.

Overall, Walmart's focus on leveraging its digital reach, e-commerce growth, and efficient ad measurement systems sets it apart in the advertising space, positioning the retail giant for continued success in the market.