The Stance of WTA CEO on Hosting Tour Finals in Saudi Arabia

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01/11/2024 18h42

**WTA Chief Executive Defends Decision to Host Finals in Saudi Arabia**

Portia Archer, CEO of the Women's Tennis Association (WTA), has staunchly defended the decision to hold the WTA Tour Finals in Saudi Arabia. This comes amid scrutiny over the alignment of WTA values with those of the host country, which is known for its restrictive policies towards women and the LGBTQ+ community.

In a press conference held before the tournament's start on November 2, Archer addressed concerns regarding the cultural and value disparities between the WTA and Saudi Arabia. "We often play in environments and in countries that have different customs, different cultures, and in some cases different value systems than I might have personally or that the WTA may have as an organization based in the United States," she remarked. Archer clarified that her comments were meant to convey respect for diverse values rather than an alignment with them.

The WTA announced a three-year agreement with the Saudi Tennis Federation in April, securing over $15 million in prize money. Archer noted that this decision was made in consultation with WTA players and met the tour's goals. She pointed out that the WTA has a history of hosting events in countries with similar policies, such as Qatar and Dubai, for over two decades.

Despite human rights concerns, Archer emphasized that the WTA ensures safe environments for its players, fans, and staff. "I don't feel that there's some limit, but I certainly know that there are cases and instances where we won't go to certain countries if we don't have that comfort," she explained.

American players Coco Gauff and Jessica Pegula voiced their approval of the deal, highlighting the potential for social progress through sport. Gauff stated, "Sport can have a way to open doors to people and to want change you have to see it."

Critics, however, including tennis legends Chris Evert and Martina Navratilova, have opposed the decision, arguing that it contradicts the WTA's principles. In contrast, Billie Jean King has supported engagement with Saudi Arabia as a means of fostering change.

The inclusion of Saudi Arabia in the WTA calendar reflects broader dynamics in the sports world, where lucrative sponsorship deals and geopolitical considerations frequently intersect with ethical concerns. Through Archer's leadership, the WTA aims to navigate these complex waters while maintaining its commitment to its core values.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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