SoundHound AI (SOUN) has experienced yet another significant jump in its stock value as excitement surrounding its voice recognition and response technology continues to grow. The company's stock, listed on the NASDAQ under the ticker symbol SOUN, opened at $7.28 per share this morning, up from under $6 early on March 12.

This recent rally has pushed SoundHound AI's market capitalization over $2.2 billion, representing a substantial increase in value for the second time in just a month. In February, the stock climbed from $4 to $7, indicating strong investor interest and confidence in the company's potential.

Part of this enthusiasm stems from the company's upcoming presentation at the Nvidia GPU Technology Conference, which will take place on March 18. Nvidia, a significant investor in SoundHound, itself boasts a market value of over $2.2 trillion and is currently the third most valuable company globally, trailing only Microsoft and Apple.

Originally known for its voice recognition software sold to car companies, SoundHound AI has expanded its focus to include serving restaurants and call centers through its utilization of artificial intelligence (AI). The company's partnership with Nvidia has bolstered its capabilities in this area. Rick Orford, a fellow contributor at InvestorPlace, believes that SoundHound's Only Voice AI platform holds vast potential in marketing and transcription of text-to-speech applications.

While voice services have become a popular niche in the AI space, SoundHound AI does face competition from Cloud Czars as well as an open-source voice clone. There are concerns within the artistic community that these technologies could potentially lead to voice copying and fraudulent activities. However, SoundHound is committed to avoiding these issues and focusing on connecting database computing to voice recognition, prioritizing understanding the voice on the other end rather than replicating specific voices.

Looking forward, SoundHound AI aims to showcase additional innovations during the upcoming Nvidia conference in order to sustain the market's excitement. The company's ongoing success and rising stock value highlight the growing importance of AI in voice applications, particularly in telephony-database integration.

As of the time of writing, Dana Blankenhorn, the author of this article, held long positions in Microsoft (MSFT), Apple (AAPL), and Nvidia (NVDA). The opinions expressed in this article are solely those of the writer and are subject to InvestorPlace.com Publishing Guidelines.