In an exciting development for college football fans, the Arizona Bowl will be rebranded as the Snoop Dogg Arizona Bowl presented by Gin & Juice for the 2024 season. Famed rapper Snoop Dogg and his popular Gin & Juice can-based cocktail line will serve as the presenting sponsor, replacing the previous sponsor, Barstool.

According to Ross Dellenger of Yahoo Sports, Snoop Dogg expressed his enthusiasm for the partnership, stating, "I've sent many players through my Snoop Youth Football League to colleges and the NFL, so it's only fitting that I bring the 'juice' back to college football." With the collaboration between Gin & Juice by Dre and Snoop, the intention is to transform the Arizona Bowl into an unforgettable game day experience.

This sponsorship marks a significant milestone as the Arizona Bowl becomes the first-ever college bowl game to partner with an alcohol brand. Kym Adair, the executive director of the Arizona Bowl, noted the uniqueness of their approach, stating, "We are a little different from all the other bowls. We're not afraid to take risks and do things outside of the box." Adair added, "An alcohol brand has always been off the table for us until recently. Everybody in the stadium is drinking a beer or cocktail. It's time for the industry to evolve."

The Snoop Dogg Arizona Bowl presented by Gin & Juice is scheduled to take place on December 28, 2024, at 12:30 p.m. ET. Fans can expect Snoop Dogg's involvement in the broadcast, and there are rumors of a special music performance by the rapper during the game.

As college football enthusiasts eagerly await the kickoff, the collaboration between Snoop Dogg, Gin & Juice, and the Arizona Bowl promises an unparalleled experience for both devotees of the game and fans of the rapper. It's an exciting step forward for the bowl game, showcasing a willingness to innovate and create memorable moments on the field.