### Celebrities Flock to Bluesky Amid Exodus from Elon Musk's X

In a notable shift within the social media landscape, a significant number of individuals are transitioning from Elon Musk’s X, formerly known as Twitter, to Bluesky. The emerging micro-blogging platform is positioned as a viable alternative to X as well as Meta’s Threads. This surge in new users has been particularly evident in the lead-up to the 2024 presidential election, as concerns about X's increasingly toxic atmosphere and prevalence of bots continue to mount.

Bluesky has also drawn attention following the exit of The Guardian from X, with the publication citing issues with far-right conspiracy theories and racism on the platform. Bluesky CEO Jay Graber expressed enthusiasm about the influx of users, stating, "We're excited to welcome everyone looking for a better social media experience," in a statement to CNBC.

The appeal of Bluesky has resonated strongly with celebrities, contributing to a growing user base that now exceeds 18.5 million. The platform continues to see an increasing number of high-profile figures setting up accounts, driven by a desire for more positive and engaging social interactions.

As users flock to Bluesky, the platform's promise of a more controlled and healthier social media environment may well play a pivotal role in redefining the digital space, especially in times of political and social turbulence.