**Conor McGregor Dropped by Proper No. Twelve After Sexual Assault Judgment**

Conor McGregor has faced significant fallout following a recent civil judgment by a Dublin jury that found him guilty of sexually assaulting a woman in a Dublin hotel in 2018. This legal setback has led to the MMA fighter being dropped by Proper No. Twelve, the popular whiskey brand he founded.

Despite the controversy, McGregor's finances remain robust. The star athlete, who initiated Proper No. Twelve in early 2018 as its majority owner, reportedly earned at least $100 million when he sold the brand in 2021. Audie Attar, McGregor's business manager, and Ken Austin, an American spirits expert known for developing other celebrity-driven spirits, were minority partners in the venture.

Under McGregor's leadership, Proper No. Twelve thrived, tapping into the growing popularity of Irish whiskey in the U.S., which saw a 31% surge from 2018 to 2022, according to the Distilled Spirits Council. The brand was eventually sold to Becle, a publicly traded Mexican company that also owns renowned drink brands such as Cuervo tequila and Kraken rum. Although the sale price was cited as "up to $600 million," Becle disclosed its cash investment totaled $244 million.

McGregor's current lack of an ownership stake means he no longer benefits from the brand’s success, which continues to perform well in the U.S. market. Becle confirmed that McGregor’s name and likeness would no longer be used in marketing, and the whiskey was pulled from shelves across Ireland and the U.K. following the jury’s decision.

The Dublin jury ordered McGregor to pay €248,603 (approximately $263,000) in damages to the woman he assaulted. Additionally, video game developer IO Interactive severed ties with McGregor, a former side character in the Hitman title. This recent conviction adds to McGregor’s troubled history, which includes a prior conviction in 2019 for assaulting an elderly man in a Dublin pub.

The company website for Proper No. Twelve went offline following these events, signaling a significant shift for the brand that once touted McGregor as its face.