Paris 2024 Paralympic Games to Broadcast All 22 Sports Live for the First Time

ICARO Media Group
News
28/08/2024 19h45

The International Paralympic Committee (IPC) announced that this milestone will allow the Games to be accessible to the world's eight billion people, with record-breaking audiences expected to tune in.

Over the course of 12 days, a record-breaking number of more than 225 Media Rights Holder broadcasters, web streamers, digital, social, and audio platforms will cover the Paris 2024 Paralympic Games. These coverage providers will make full use of over 1,450 hours of live coverage produced by the Olympic Broadcasting Services (OBS).

This edition of the Paralympics will see live coverage of all 22 sports, an increase from the 19 shown during the Tokyo 2020 Games. It will be the first time that sports such as Para badminton, Para powerlifting, and shooting Para sport will receive live coverage.

To ensure widespread coverage and engage a younger audience, the IPC has forged innovative partnerships with YouTube and TikTok. These collaborations will result in live and short-form content being extensively available, aiming to surpass the cumulative audience of 4.1 billion viewers from the Tokyo 2020 and Rio 2016 Paralympic Games.

John Lisko, Managing Director of IPC Global Media Rights, expressed confidence that the Paris 2024 Games will break all broadcasting records, providing a broader global coverage and appealing to diverse audiences through traditional TV, streaming, social platforms, digital content, and radio.

Leading networks around the world will provide extensive coverage of the Paralympics. France Télévisions will offer continuous 24-hour coverage, while UK broadcaster Channel 4 plans its biggest broadcast ever with over 1,300 hours of free live sport across various platforms.

IPC agency partner Infront will ensure extensive exposure across 46 European countries, including markets like Bosnia-Herzegovina, Georgia, Lithuania, and Malta that were previously unavailable. Prominent channels such as ARD/ZDF, RAI, NOS, NRK, and SRG will further enhance coverage in Germany, Italy, the Netherlands, Norway, and Switzerland respectively.

Looking ahead to the LA28 Paralympics, NBCU's Peacock will provide the most comprehensive coverage in U.S. history. Australia's Nine Network will debut as the Paralympic broadcaster for the Brisbane 2032 Games, while CBC/Radio-Canada will cover the event in Canada, including a nightly Paralympic Prime Time Show.

In Japan, NHK will offer over 80 hours of coverage per week, with innovative features such as blind athletes commentating for goalball and blind football competitions. The Arab States Broadcasting Union and major broadcasters in Africa, India, and Latin America will also bring comprehensive coverage to their respective regions.

For the first time, BBC Radio will partner with the IPC to provide audio coverage, and Radio France International will join as an MRH for the Games. Additionally, passengers on airplanes and ships will have access to daily programs through Sport 24.

Paris 2024, set to take place from August 28 to September 8, will feature 4,400 athletes competing in 549 medal events across 22 sports. With the groundbreaking live coverage of all sports, the Paralympic Games are expected to set new benchmarks for the quality of Para sport and captivate global audiences like never before.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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