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Taiwan's Novatek is set to start mass production of OLED displays featuring a groundbreaking technology that could impact the design of future Apple iPhones. Announced on Friday, the initiative involves integrating Touch and Display Driver Integration (TDDI) technology into OLED displays, with production expected to commence by the second quarter of 2025, according to DigiTimes.

While it remains speculative, Apple might emerge as one of Novatek's primary clients for this cutting-edge technology. The projected timeline for Novatek’s TDDI displays coincides with the anticipated launch of next-generation iPhone models, potentially aligning with the release of the ultra-thin "iPhone 17 Air."

The TDDI technology merges touch and display driver layers into a single unit, enabling the creation of slimmer and more efficient OLED displays. This could make it an attractive feature for not only the iPhone but also other Apple products like iPads and Apple Watches. Furthermore, it could be particularly suitable for a foldable iPhone or iPad, products long rumored to be in development.

The Cupertino-based tech giant is reportedly working on a thinner version of the iPhone 17, slated for a 2025 launch. Such innovations are anticipated to entice customers to upgrade their devices, potentially boosting sales. Although the iPhone 16 may not present a radical redesign, expectations are high for the next iteration to bring substantive growth to the flagship product line.

In related news, T-Mobile U.S. Inc. CEO Mike Sievert recently noted strong sales for the latest iPhone model, alleviating earlier concerns about demand. This promising performance could bode well for future iterations incorporating advanced technologies like Novatek’s TDDI displays.

Stay updated with Benzinga’s Consumer Tech coverage for more developments.

**Disclaimer:** This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.