In response to recent criticism over its unitard design for female athletes, Nike has defended itself by highlighting the various options it offers and its collaboration with athletes throughout the design process.

Retired runner and coach, Lauren Fleshman, had criticized Nike's unitard as another example of patriarchal influence, urging the brand to stop making it harder for women. However, Nike has pointed out that the unitard is not the only option available to female runners.

During the event, Sha'Carri Richardson modeled a unitard with compression shorts, while hurdler Anna Cockrell and middle-distance runner Athing Mu wore brief separates that provided fuller coverage. Nike's "chief innovation officer," John Hoke, revealed that designers created nearly 50 unique pieces for the U.S. track-and-field teams, including a dozen competition styles fine-tuned for specific events.

In an email statement to Reuters, a Nike spokesperson emphasized that unlike the Tokyo Olympics, where the only unitard option had briefs, the brand is now offering unitards with shorts as well. Furthermore, Nike has committed to providing tailors for Olympic and Paralympic athletes, ensuring the best fit for each athlete.

According to USA Track & Field, which runs the selection process for Team USA, athlete preferences were of paramount importance in the planning process with Nike. Hoke also confirmed Nike's direct collaboration with athletes at every stage of the design process, as reported to the Associated Press.

Pole-vaulter Katie Moon, who is sponsored by Nike, came to the brand's defense on social media platforms. She acknowledged concerns about the mannequin but stressed that female athletes have at least 20 different combinations of uniforms to choose from. Moon also highlighted that these design options are available to men as well.

While acknowledging the concerns raised by Fleshman and others, Nike's response portrays a commitment to providing a diverse range of options for female athletes. By working closely with athletes in the design process, the brand aims to ensure that athletes can make informed choices regarding their competition attire.

As the Tokyo Olympics draw near, it remains to be seen how athletes will respond to Nike's efforts to offer more inclusive and diverse uniform options. However, with 50 unique pieces and a focus on athlete preferences, Nike is striving to address the criticisms and provide athletes with a variety of choices that cater to their individual needs.