Nike's unveiling of new styles and silhouettes for elite athletes ahead of the 2024 Olympics has sparked controversy, with critics raising concerns over one particular article of clothing. The bodysuit, featuring a high-cut design on the hips, has faced backlash from athletes and fans alike, who argue that the outfit appears uncomfortable and overly revealing.

The controversy further intensified when Citius Mag, an online magazine covering track and field, released a side-by-side comparison of the men's and women's uniforms, highlighting significant differences. Critics have condemned these glaring disparities as deeply problematic, questioning Nike's commitment to gender equality in sports.

Responding to the criticism, Nike stated that female runners are not limited to the controversial bodysuit, and that the new line offers nearly 50 different styles to choose from, including shorts. A Nike spokesperson explained that while some of the Olympic uniforms were showcased at the Nike On Air experience in Paris, not all looks and styles were featured due to limited samples and the presentation format.

Nike emphasized that it prioritizes the comfort of female athletes, with the redesigned tops featuring raised necklines. The sportswear company also stated that the design process involved consultations with USA Track and Field athletes, ensuring that their preferences and choices were taken into account.

Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, expressed support for athletes having options and feeling comfortable in their attire. Hirshland emphasized the importance of giving athletes the autonomy to choose what they feel best in during competitions.

This recent backlash follows previous scrutiny Nike faced regarding its new uniforms for Major League Baseball players, which were criticized for appearing see-through and of poor quality. The current discourse surrounding Nike's designs has reignited the long-standing conversation about sexism in women's sports attire.

Lauren Fleshman, U.S. national champion distance runner, criticized the displayed track and field kit for lacking the professionalism that top women athletes deserve. She argued that women's athletic wear should prioritize performance, both mentally and physically, and questioned whether the outfit would be worn by men if it truly improved performance.

On social media, fans raised concerns about the uniform's potential sexualization of sportswomen, due to its lack of coverage. Some even mistook the outfit displayed on a mannequin for swimming attire. However, there were also voices supporting the idea of female athletes having more options and autonomy in choosing their attire.

Nike maintains that the uniforms were designed with extensive input from athletes, using data-driven and visually unified approaches. The clothing line aims to support various body types and sports disciplines while maximizing breathability. In a press release, Nike Chief Innovation Officer John Hoke announced plans to provide custom tailoring services during the games.

As the controversy continues to unfold, it remains to be seen how Nike will address the concerns raised by athletes and fans alike. The spotlight on gender equality in sports apparel highlights the ongoing need for inclusive and athlete-centered design practices in the industry.