**NBCUniversal Updates Privacy Policy: How to Opt Out of Targeted Advertising**

NBCUniversal has recently provided an update to its Privacy Policy, offering users more control over their personal data in relation to targeted online advertising. The company acknowledges that certain online ad partners might amalgamate personal information shared by NBCUniversal with data from other businesses to assist in advertising endeavors. This practice could be considered "selling" or "sharing/processing" personal information for targeted advertising under applicable laws.

For residents of specific states mentioned in the 'Your Rights' section of NBCUniversal's Privacy Policy, there is now an option to opt out of the sale or sharing/processing of their personal information. This includes data such as cookies and device identifiers utilized for targeted advertising activities. To exercise this option, users are advised to toggle the opt-out setting to the off position (grey color) and confirm their choice. It is important to note that this choice is specific to the brand's website or app on the particular browser or device used during the opt-out process.

The updated Privacy Policy emphasizes that these choices do not apply universally. If NBCUniversal does not detect that a user resides in one of the specified states, altering the setting to opt out will have no effect. Additionally, turning off targeted advertising does not eliminate ads altogether but may result in ads that are less customized, based solely on first-party information collected by NBCUniversal.

Further, users must adjust their preferences on each individual website or app and on each browser or device they use. If cookies are cleared, these preferences will need to be renewed. Mobile app users can also manage their precise geolocation permissions through their mobile device settings. For those wishing to opt out of using their email and associated personal information for targeted advertising, NBCUniversal has provided a specific Opt-Out Form to complete this process.

For more comprehensive details, users are encouraged to refer to the Cookie Notice available within the Privacy Policy section under the menu settings page. This notice offers greater insight into how NBCUniversal handles cookies and the implications for user data privacy.