NBCUniversal Empowers Users with Enhanced Control Over Personal Data Usage
ICARO Media Group
### NBCUniversal Offers Enhanced Control Over Personal Data Usage
NBCUniversal is providing users with increased control over their personal data, especially concerning targeted advertising. This move comes as part of an effort to comply with privacy laws and ensure user data is handled appropriately.
NBCUniversal, in collaboration with its advertising partners, may combine your personal information with data from other businesses to craft targeted advertisements. Users are given the option to opt-out of what might be considered "selling" or "sharing/processing" of their personal information for these purposes. Detailed guidelines on this process can be found in the 'Your Rights' section of NBCUniversal's Privacy Policy.
Residents of specific states listed in the 'Your Rights' section are given special provisions to opt out of data sharing for targeted ads. For these users, preferences regarding cookies and device identifiers must be set on each individual website or app, using the specific browser or device through which they access these services. This preference setting must be re-applied if cookies are cleared.
For those not residing in the listed states, toggling the data sharing option off may not apply. Regardless of opt-out status, users will still encounter ads, but these will primarily be based on NBCUniversal's first-party information about them, potentially reducing relevance.
Additionally, the company allows users to change geolocation permissions within NBCUniversal mobile apps through their device settings. Cookies essential to site functionality, security, and purchasing capabilities cannot be disabled without affecting site performance.
To opt out of using email and related personal information for targeted advertising, users are required to complete an Opt-Out Form made available by NBCUniversal. This comprehensive approach ensures transparency and enhances user control over personal data usage, aligning with legal requirements and promoting trustworthiness in digital advertising practices.