The National Basketball Association (NBA) has once again shattered records, drawing in more fans and reaching unprecedented digital media consumption numbers. This marks the second consecutive year that the league has achieved such milestones.

According to official reports released by the NBA, this season saw an influx of approximately 300,000 more fans attending games compared to the previous year. In total, a staggering 22,536,341 fans made their way into arenas across the league, with an average attendance of 18,322 per game. Moreover, an impressive 71% of games sold out, with 872 sellouts recorded, marking an increase of 81 compared to last season.

A remarkable achievement for the NBA was that ten teams consistently sold out all of their home games. The Boston Celtics, Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, Golden State Warriors, Miami Heat, Minnesota Timberwolves, Philadelphia 76ers, Phoenix Suns, and Sacramento Kings all enjoyed outstanding support from their loyal fan bases.

In addition to the tremendous success in live game attendance, the NBA also shared data on its digital media consumption. Notably, LeBron James, Stephen Curry, Victor Wembanyama, and Luka Dončić emerged as the top-viewed players across various social and digital media platforms. These four players amassed a remarkable aggregate of over one billion views during the season, highlighting their immense popularity among basketball fans worldwide.

The NBA also revealed that the most-watched play of the season on its social and digital media platforms was a steal by Luka Dončić, which led to an alley-oop dunk by Derrick Jones Jr. following a pass from Kyrie Irving. Since the breathtaking play occurred during a game against the Utah Jazz on March 21, it has garnered an impressive 250 million views.

With these groundbreaking accomplishments, the NBA continues to solidify its position as one of the world's premier sports leagues. The league's commitment to providing an unparalleled live experience and captivating digital content undoubtedly contributes to its ever-growing popularity.

Basketball enthusiasts looking to witness the excitement and action of NBA games firsthand can purchase tickets to all matches through the official NBA website.

In conclusion, the NBA's exceptional season, characterized by record-breaking fan attendance and unprecedented digital media consumption, showcases the league's enduring popularity and solidifies its status as a global sporting powerhouse.