Mystik Dan's Victory Draws Largest Kentucky Derby Audience since 1989

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ICARO Media Group
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06/05/2024 18h56

Stamford, Conn. - In an exhilarating race to the finish line, Mystik Dan's surprise victory captivated a staggering audience of 16.7 million viewers, marking the highest television viewership for the Kentucky Derby since 1989. The thrilling race reached its peak viewership of 20.1 million between 7 and 7:15 p.m. EDT on Saturday, as Mystik Dan, Sierra Leone, and Forever Young crossed the wire in a captivating three-horse photo finish, a rare occurrence not seen since 1947.

This historic moment also marked the largest peak audience ever for the Derby on NBC, the network responsible for broadcasting the race. The 16.7 million viewers exceeded last year's numbers by an impressive 13%. The impressive viewership figures demonstrate the enduring popularity and excitement surrounding the "Run for the Roses."

NBC Sports, recognizing the significant impact of the Derby on viewership, announced on Sunday that they have reached a multiyear contract extension with Churchill Downs Inc., ensuring that the prestigious event will continue to be aired on the network until 2032. This partnership secures the continued accessibility of the Kentucky Derby for millions of fans across the country.

The 16.7 million viewership milestone represents the highest audience for the Kentucky Derby since 1989 when a record-breaking 18.5 million viewers tuned in to see Sunday Silence emerge victorious. At the time, the race was televised on ABC, making this year's numbers even more remarkable considering the shift in broadcasting networks.

The triumph of Mystik Dan and the intense competition witnessed in the Derby's photo finish have undoubtedly contributed to the renewed interest and viewership. This year's event has solidified the Kentucky Derby's reputation as an iconic and captivating horse racing spectacle, and the enduring partnership between NBC Sports and Churchill Downs Inc. ensures that this exciting tradition will continue to captivate audiences for years to come.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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