**Meta's Q3 Profit Soars by 35% Amid Boost in Ad Revenue and AI Innovations**

Meta Platforms Inc. reported a significant rise in profit for the third quarter, showcasing the benefits of its growing advertising revenue and advancements in artificial intelligence (AI). The company, based in Menlo Park, California, announced on Wednesday that it achieved a 35% increase in profit for the period ending September 30.

The tech giant's earnings reached $15.69 billion, or $6.03 per share, compared to $11.58 billion, or $4.39 per share, in the same quarter the previous year. This performance surpassed analysts' average expectations of $5.22 per share, as indicated by FactSet Research.

Meta's revenue also saw a substantial boost, climbing 19% to $40.59 billion from the previous year’s $34.15 billion. The rise in revenue exceeded analysts' predicted figure of $40.21 billion.

CEO Mark Zuckerberg attributed this strong quarter to the company’s progress in AI. "We had a good quarter driven by AI progress across our apps and business," Zuckerberg said. He also highlighted the success of Meta AI, as well as the adoption of Llama and AI-powered glasses, suggesting these innovations have brought notable momentum to the company.

Looking ahead, Meta forecasts revenue for the upcoming quarter to be between $45 billion and $48 billion, while analysts have projected it to be $46.18 billion. However, the company has cautioned that it anticipates a "significant acceleration" in infrastructure spending in the forthcoming year, which could impact future financial outcomes.