Set to launch on June 25, the limited-time value meal includes a choice between a McDouble cheeseburger or a McChicken sandwich, accompanied by small french fries, 4-piece chicken nuggets, and a small soft drink.

In response to the demands of its loyal fanbase for even greater value, McDonald's USA President, Joe Erlinger, expressed the company's commitment to delivering on their expectations. He stated, "We heard our fans loud and clear - they're looking for even more great value from us, and this summer that's exactly what they'll get."

News of McDonald's highly-anticipated value meal was first disclosed through the Wall Street Journal last month. This early revelation sparked a race amongst fast food rivals to introduce similar deals in an effort to attract cost-conscious consumers. Notably, Burger King, Wendy's, and even Starbucks have recently rolled out their own meal promotions.

McDonald's latest offering comes at a crucial time for the company, as it battles against the perception that its menu has become too expensive. In response to these claims, Erlinger penned a rare open letter denouncing viral social media posts and poorly sourced reports that McDonald's has significantly raised prices beyond inflation rates. He clarified that the average cost of a Big Mac in the US was $4.39 in 2019 and has only increased to $5.29, a 21% rise, despite various global challenges and inflationary pressures.

The impact of rising prices on customer behavior has been evident, as online discussions reveal people voicing their concerns over fast food prices. However, it is not just complaints being expressed, as customers are also reducing their spending on dining out. Consequently, fast food sales have taken a hit, leading to a decline in foot traffic.

To mitigate these challenges, McDonald's highlighted that their franchisees are offering additional deals across different locations. For instance, in Memphis, there is a "buy one, get one" promotion for $1 breakfast sandwiches, while in Columbus, Ohio, customers can enjoy a double cheeseburger and small fries combo for $3.50.

John Palmaccio, a McDonald's owner and chair of the Operator's National Advertising Fund, emphasized the importance of providing affordable prices and creating memorable moments for customers during these uncertain times. He stated, "As small business owners, it's our responsibility to deliver great value to our local communities when they need it most."

McDonald's is scheduled to release its next earnings report in late July, where the impact of their new $5 Meal Deal on sales and customer sentiment will be closely scrutinized.