In response to viral tweets and media reports exaggerating price increases, McDonald's is setting the record straight and introducing a new value meal deal. The fast-food giant emphasized that claims stating the average price of a Big Mac has doubled since 2019 are false.

McDonald's U.S. President, Joe Erlinger, took to the company's website to address the pricing concerns. He clarified that the average price of a Big Mac in the U.S. was $4.39 in 2019 and currently stands at $5.29, representing a 20.5% increase. Erlinger pointed out that it is crucial to ensure the availability of the real facts, especially considering that McDonald's serves nearly 90% of the U.S. population each year.

Erlinger acknowledged the frustration expressed by franchisees last summer when a post on social media highlighted a Big Mac meal in Connecticut that allegedly cost $18. However, he described this pricing as an exception, noting that franchisees own and operate 95% of McDonald's locations, and it is primarily their responsibility to set prices. Erlinger assured customers that franchisees work diligently to minimize the impact of price increases.

While the average price of a Big Mac meal, which includes a sandwich, fries, and a drink, currently stands at $9.29, McDonald's stressed that certain items have experienced more significant price jumps than the Big Mac. For instance, the average price of medium fries increased by 44%, from $2.29 in 2019 to $3.29 now.

McDonald's explained that the overall average price of all menu items has risen by 40% over the past five years. This increase is attributed to a matching 40% rise in labor, paper, and food costs. These figures surpass the 21% increase in overall consumer prices since December 2019, according to government data.

The company has faced a notable decrease in store traffic during the first quarter of this year, as inflation-weary customers in the U.S. and other major markets opted to eat out less frequently. In response, McDonald's has pledged to offer more deals to entice customers back through their doors.

Next month, McDonald's plans to introduce a $5 meal deal nationwide. This value deal will include a sandwich, a four-piece McNugget, small fries, and a small drink. Erlinger expressed his hope that customers will find these upcoming deals "meaningful" while highlighting the company's commitment to providing value and affordability.

In conclusion, McDonald's aims to counter misleading reports regarding its price increases and reassures customers about the accuracy of the facts. The introduction of a new value meal deal signals the corporation's dedication to remaining competitive in an increasingly price-conscious market.